Hanesbrands logo

Senior Manager, Business Analytics - Marketing & Media (Remote)

Hanesbrands

Winston-Salem, NC
Full Time
Senior
8 days ago

Job Description

About the Role

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. The company employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. With a focus on sustainability and innovation, HanesBrands aims to improve lives, protect the planet, and produce sustainable products. The role of Senior Manager, Business Analytics - Marketing & Media involves leading data-driven marketing strategies, optimizing media spend, and fostering a culture of analytics to support business growth and decision-making.

Key Responsibilities

  • Develop a deep understanding of HBI's business strategies, objectives, and competitive landscape.
  • Work closely with cross-functional teams including marketing, sales, product, finance, and supply chain to utilize data-driven analytics in support of decision making that drive business outcomes, results, and value.
  • Lead and mentor a team of business analysts, providing guidance and support to ensure the successful execution of analytics projects.
  • Oversee business analytics initiatives and ensure the delivery of actionable analytics that improve decision-making.
  • Collaborate with senior leadership to develop and execute data-driven strategies aligned with organizational goals.
  • Identify critical business challenges and growth opportunities using analytics to propose solutions that drive growth, efficiency, cash generation, and profitability.
  • Oversee and conduct data collection, cleansing, and analysis from multiple sources to identify trends and insights.
  • Lead the development of dashboards, reports, and visualizations to communicate key performance metrics and insights.
  • Work closely with stakeholders across departments to identify opportunities for optimization and growth.
  • Translate analytical findings into actionable, business-focused recommendations and communicate them effectively to senior leadership.
  • Develop and coach the analytics team in effective communication and data storytelling.
  • Stay abreast of industry trends and best practices in analytics to enhance capabilities and drive innovation.

Requirements

  • Bachelor's degree in a quantitative field such as statistics, mathematics, economics, computer science, or related field with 10+ years relevant work experience.
  • 4+ years of equivalent work experience can be substituted for a bachelor's degree.
  • Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
  • Experience with data visualization tools such as Tableau, Power BI, or similar.
  • Strong analytical skills with the ability to derive insights from complex datasets and communicate findings effectively.
  • Excellent leadership and interpersonal skills to inspire and motivate teams.
  • Knowledge of business intelligence concepts, data warehousing, ETL processes, and data modeling.
  • Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and big data technologies is a plus.
  • Experience with media and marketing analytics is preferred.

Nice to Have

  • Master's degree with 8+ years relevant work experience.
  • 8+ years' experience in a senior analytics role leading high-performing teams.
  • 3+ years media experience.
  • Knowledge of big data technologies and cloud platforms.

Qualifications

  • Bachelor's degree in a quantitative field or equivalent work experience.
  • 8+ years relevant work experience for advanced roles.
  • Experience in leading analytics teams and projects.

Benefits & Perks

  • Not explicitly specified in the description.

Working at Hanesbrands

HanesBrands values winning through collaboration, innovation, and ethical behavior. They emphasize acting like owners, doing what's right, creating opportunities for all, and aligning actions with sustainability goals. The company promotes a culture of transparency, inclusion, and continuous learning, with a focus on making a positive impact on people and the planet.

Apply Now

Job Details

Posted AtJul 31, 2025
SalaryCompetitive salary
Job TypeFull Time
Work ModeRemote
ExperienceSenior

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About Hanesbrands

Website

hanesbrands.com

Location

Winston-Salem, NC

Industry

Apparel Accessories and Other Apparel Manufacturing

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches