Senior Manager, Campaign Strategy and Planning

About the Role

Key Responsibilities

• Lead Global Campaign Strategy: Oversee the planning, creation, and execution of global integrated marketing campaigns, leveraging owned, earned, and paid media to drive engagement throughout the marketing funnel.
• Align Business Goals with Campaign Execution: Translate strategic business priorities into comprehensive campaign frameworks that support every stage of the buyer's journey.
• Develop and Maintain Campaign Playbooks: Create detailed guides for regional marketing teams, outlining audience segmentation, messaging strategies, recommended assets, timing, and best practices for effective campaign execution.
• Influence Content Strategy: Work closely with content teams to shape asset development, ensuring campaigns are reflected in content planning cycles and editorial calendars.
• Align with Martech & Activation Capabilities: Collaborate with growth and performance marketing teams to design campaigns that effectively leverage marketing technology tools for activation.
• Lead Campaign Coordination: Act as the central orchestrator, collaborating with product marketing, content, digital, growth and performance marketing, regional teams, partner/channel teams, and sales to ensure campaign alignment.
• Manage Timelines and Execution: Oversee campaign calendars, governance processes, and delivery schedules to ensure smooth execution.
• Engage with External Partners: Collaborate with marketing agencies and creative teams to develop or refine campaign assets that meet brand, messaging, and performance standards.
• Support Tactical Delivery: Work closely with the growth and performance marketing team to transition orchestration plans into execution.
• Ensure Regional Adaptation: Partner with regional teams to tailor and activate campaigns effectively for different markets.
• Optimize Through Data: Work with analytics teams to monitor campaign metrics, track funnel progression, and identify areas for improvement.
• Drive Continuous Improvement: Conduct campaign retrospectives with internal teams and agencies to extract insights and refine future strategies.

Requirements

• Proven experience in leading and managing teams to achieve organizational goals.
• Experience in B2B marketing, especially in integrated campaign planning and orchestration across SMB and Enterprise segments in the technology industry.
• Success in managing complex, multi-touch marketing campaigns across global teams.
• Strong understanding of buyer journey frameworks and demand generation principles.
• Excellent project management and cross-functional leadership skills.
• Background in technology, infrastructure, or hardware marketing.
• Familiarity with account-based marketing (ABM) or vertical/segment-specific campaigns.
• Ability to craft compelling narratives that resonate with target audiences and engage stakeholders.
• Bachelor’s or Master’s degree in Marketing, Communications, Business, or relevant fields.

Nice to Have

• Familiarity with account-based marketing (ABM) or vertical/segment-specific campaigns.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business, or relevant fields.

Benefits & Perks

• AMD benefits at a glance.