Senior Manager-Data Analytics

About the Role

Key Responsibilities

• Act as the analytics lead in strategic merchant / advertiser conversations, providing pre-sales insights, performance forecasts and ROI modelling.
• Ability to spot under-leveraged audiences, valuable segments, untapped offering constructs and CLO specific trends that drive ROI.
• Understand advertiser's KPI's (Brand lift, ROI, conversion) and how to translate their goals into measurable campaign objectives using 1st, 2nd and 3rd party data.
• Partner with product, sales, and marketing teams to identify trends, generate hypotheses, and articulate how insights align with advertiser objectives and Amex Offers' overall growth strategy.
• Deliver post-campaign analysis and insights that quantify lift, incrementality and customer behavior change.
• Partner closely with Business Development, Customer Success, Product and broader analytics teams to refine and evolve Amex Offers & Digital Media value proposition.
• Deliver insights more broadly and influence go-to-market strategies by identifying vertical-specific trends and merchant priorities.
• Present insights to both technical and non-technical audiences, including senior leadership and external partners.
• Design and interpret A/B tests and incrementality studies to understand offer impact and optimize future targeting.

Requirements

• 8+ years in analytics, consulting or data science roles, with some experience in client-facing, commercial context.
• Proven experience supporting revenue or sales teams; preferably in Ad Tech, Card-Linked Offers, Payments, or loyalty marketing (airlines, lodging, dining, retail, e-Commerce, entertainment).
• Expertise in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI, Looker); Python is highly desired.
• Deep understanding of marketing measurement.
• Strong commercial acumen with the ability to balance statistical rigor with business pragmatism.

Nice to Have

• Experience directly working with card networks or transaction data.
• Familiarity with CLO platforms, affiliate marketing or bank loyalty ecosystems.
• Leadership experience.

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities