Senior Manager, Demand Generation Analytics (REMOTE EASTERN TIMEZONE)

About the Role

Key Responsibilities

• Develop intuitive and scalable dashboards, reports, and analyses to track websites, campaign, and paid media performance, aiding in planning and decision-making.
• Analyze complex data sets to extract insights that improve awareness, conversion, growth, and revenue.
• Create data visualizations and presentations that provide compelling insights to stakeholders in a digestible format.
• Utilize qualitative and quantitative metrics to analyze online consumer B2B buyer behaviors and inform stakeholders.
• Implement, manage, and maintain Google Tag Manager, Google Analytics, and other digital marketing platforms.
• Maintain detailed documentation of analytics events, variables, and custom segments to enhance reporting.
• Identify gaps in the data capture strategy and collaborate on enhancements.
• Design custom segments using historical data to refine analysis.
• Work across teams to implement tracking and tagging requirements in collaboration with technical analysts, web production, development, and marketing teams.
• Understand and leverage data from digital ad platforms, including LinkedIn, Google, and Bing.
• Apply knowledge of Marketing processes and metrics (MAP, lead routing, pipeline attribution, etc.).
• Utilize SQL and ETL for efficient data handling and analysis.

Requirements

• Passion for data-driven insights, stakeholder activation, and performance optimization.
• 7-10 years of experience in data analysis, reporting, and enterprise web analytics platforms.
• Bachelor's degree in business, Marketing, Computer Science, or a related analytical/technical field.
• Expertise in digital marketing data sources and tools, including Adobe Analytics, GA4, Looker Studio, Google Tag Manager, BigQuery, and Tableau.
• Advanced proficiency in Excel and PowerPoint for visualization and reporting.
• Deep expertise in business intelligence and data visualization software such as Tableau (custom metrics, dashboards, ad-hoc views).
• Ability to communicate complex findings clearly to non-technical audiences in a structured format.
• Strong experience in user behavior analysis, waterfall/fallout analysis, and site testing.
• Awareness of new trends and features in analytics for improved data gathering.
• Exceptional analytical, problem-solving, and attention-to-detail skills.
• Ability to work effectively under deadlines in a fast-paced environment.
• Rich experience in stakeholder management across different teams.
• A deep understanding of the B2B software industry is a plus.

Nice to Have

• Deep understanding of the B2B software industry.

Qualifications

• Bachelor's degree in business, Marketing, Computer Science, or a related field.
• 7-10 years of experience in data analysis and enterprise web analytics.

Benefits & Perks

• Salary range (On Target Earnings) from $148,800 to $212,500 USD, inclusive of base and variable pay.
• Remote work option (Eastern Timezone).
• Veeam is an equal opportunity employer and values diversity.