senior manager, Digital Consumer Experience, Global Channel Development

About the Role

Key Responsibilities

• Refine and implement Starbucks' digital strategies to enhance consumer experience and drive business growth within Global Channel Development.
• Conduct market research and analyze consumer data to inform strategy development, ensuring digital initiatives meet consumer needs and preferences.
• Map out and optimize the customer journey across all digital touchpoints to ensure a seamless and engaging experience.
• Implement personalized marketing and engagement strategies using data analytics to increase consumer satisfaction and loyalty.
• Lead and coordinate cross-functional teams, including marketing, sales, IT, and product teams, to execute digital initiatives effectively.
• Engage with and manage relationships with key stakeholders, including senior management, to secure buy-in and support for digital initiatives.

Requirements

• Strategy development experience, ideally within a top-tier management consultancy, for a minimum of 5 years.
• At least 3 years of experience with consumer-facing digital technologies, including eCommerce/DTC and related consumer experiences.
• Proficiency in digital marketing strategies such as SEO, SEM, content marketing, and social media, along with performance metrics.
• Leadership experience in problem solving across multi-discipline, cross-functional stakeholder groups.
• People management experience for at least 3 years, including managing 3rd party vendors and developing 1-2 direct reports.
• Good understanding of global franchise and non-franchise commercial operations.
• Excellent written and verbal communication skills, with the ability to present ideas to senior stakeholders.
• Versatility, strong interpersonal and influencing skills, and consumer-centric thinking.
• Resilience and ability to thrive in a fast-paced, evolving digital landscape.
• Ability to work independently with strong values aligned to Starbucks' mission and values.

Nice to Have

• Experience in CPG and/or QSR industries, understanding of market dynamics and consumer trends.
• Global perspective on franchise and non-franchise operations.

Qualifications

• Minimum 5 years of strategy development experience, preferably in management consulting.
• Minimum 3 years of experience managing consumer-facing digital technologies and teams.
• Experience with digital marketing, eCommerce/DTC, and associated consumer experiences.
• Proven leadership in cross-functional stakeholder management.

Benefits & Perks

• Medical, dental, vision, and life insurance benefits.
• Short-term and long-term disability, paid parental leave, and family expansion reimbursement.
• Paid vacation, sick time, holidays, and personal days.
• Participation in 401(k) with employer match, stock programs, and financial well-being tools.
• Tuition coverage for a bachelor's degree through the Starbucks College Achievement Plan.
• Student loan management resources and educational opportunities.
• Backup care and DACA reimbursement.