Senior Manager, Digital Experience Creative Senior Manager, Digital Experience Creative

Spectrum

Stamford, CT

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Senior Manager, Digital Experience Creative at Spectrum is responsible for creating personalized content experiences using customer data and behavioral analytics. This role involves implementing rules-based site experiences, building audience segmentation strategies, driving digital engagement, and collaborating with creative, product marketing, sales, and analytics teams to align marketing efforts with business goals. The position emphasizes innovation, customer-centric marketing, and brand consistency across digital channels, including social media platforms.

Key Responsibilities

Create personalized content experiences using insights from customer data and behavioral analytics.
Implement rules-based site experiences that react to organic traffic and campaign activities, utilizing data-driven insights to engage decision-makers.
Build and refine audience segmentation strategies to target high-value audiences with personalized content and experiences.
Drive awareness and engagement across digital channels, ensuring brand consistency and impact.
Partner with internal and external creative teams to deliver high-impact site pages, features, and content.
Lead site-based community-building efforts extending the brand experience to social media platforms to enhance engagement and customer advocacy.
Collaborate with product marketing, sales, and analytics teams to align marketing efforts with business goals.

Requirements

Deep knowledge of technology, connectivity, internet, and mobile industries.
Proven success in executing digital experiences that drive lead generation and revenue growth.
Expertise in SEO, content marketing, interactive tools, application design, and social media marketing.
Experience with digital experience platforms (AEM), Figma, marketing automation tools (Eloqua), CRM platforms (Salesforce), and analytics tools (Google Analytics, Adobe Analytics).
Strong understanding of audience segmentation, personalization, and data-driven marketing.
Ability to manage creative strategy and execution, working with cross-functional teams and external agencies.
Excellent communication and leadership skills, with a passion for innovation and customer-centric marketing.
B2B-related digital experience and website management, with a focus on brand-building, content marketing, personalized site experiences, and user experience for 7+ years.
Deep expertise in SEO, thought leadership, lead nurturing, site optimization, social media, influencer marketing, and community engagement for 7+ years.

Nice to Have

B2B and/or enterprise environment experience.

Qualifications

Bachelor's degree or equivalent experience.

Benefits & Perks

Comprehensive pay and benefits package that rewards contributions and supports well-being.
Opportunities for career growth within a strong community of 95,000 employees serving over 31 million customers.
Access to mentoring, networking, and development programs through partnerships such as Women in Cable Telecommunications.

Working at Spectrum

Charter Communications, known through its Spectrum brands, values building careers, diversity, and inclusion. The company is committed to reflecting its communities, providing equal opportunities for employment and advancement, and fostering an inclusive culture. Employees are supported through various programs and initiatives aimed at professional success and gender diversity.

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