Senior Manager Digital Experience

About the Role

Key Responsibilities

• Develop and implement a centralized digital intake process to manage website updates, social media requests, event webpages, blogs, and other digital content needs.
• Create and maintain detailed documentation of workflows, processes, and project timelines.
• Establish clear prioritization criteria and manage resource allocation effectively across digital channels.
• Leverage project management tool - Asana - to track, assign, and monitor digital projects end-to-end.
• Oversee daily management of website updates via WordPress CMS, ensuring content accuracy, timeliness, and compliance with technical site performance and SEO/AEO best practices.
• Act as the central point of contact with our web agency partner to coordinate tasks, deliverables/deadlines, meetings, etc.
• Coordinate with content creators, digital designers, and external vendors to deliver approved website updates efficiently.
• Lead the implementation of a new social media management tool - Sprout Social.
• Onboard internal social content creators to new social management tool and develop training materials and process documentation.
• Manage social media content calendars, scheduling, posting, and performance tracking in social media management tool.
• Create derivative graphics, video content, and short-format videos leveraging AI tools and Canva while maintaining brand consistency and quality standards.
• Create a centralized and compliant internal review process for social media posts and graphics in Sprout Social.
• Collaborate with internal stakeholders to gather content, approvals, and assets.
• Generate regular reporting and explore automation opportunities to measure the impact and effectiveness of PR, Brand, and Social Media within Sprout Social.
• Identify and implement AI-powered integrations across the MarTech stack to automate complex digital workflows.
• Connect workflow management applications (Asana, WordPress, Sprout Social) to create seamless, automated project execution.
• Develop pre-built workflows and automations that enable AI agents to execute pre-approved actions that include compliance and regulatory safeguards.
• Evaluate and pilot emerging AI technologies for potential implementation across digital operations.
• Serve as the main point of contact for internal digital support requests, managing communication, expectations, and deliverables.
• Partner closely with Digital Experience leader to align workflows and ensure consistency across digital channels and projects.
• Support Digital Channel & KPI reporting across various analytics tools on a quarterly basis.
• Establish guidelines and train team members on AI content creation tools and best practices.
• Proactively identify opportunities for workflow automation, process improvement, and digital best practices implementation.
• Maintain current knowledge of digital project management trends, MarTech tools, and best practices.

Requirements

• Bachelor's degree in Digital Marketing, Project Management, Communications, Business, or related fields.
• 10+ years of experience in digital project or program management, ideally within a digital agency, biotechnology, healthcare, or other regulated industries.
• 2+ years of hands-on experience with AI tools and automation platforms.
• Advanced proficiency in WordPress CMS.
• Expert-level knowledge of Asana or equivalent project management platforms.
• Proficiency in social media tools such as Sprout Social, Hootsuite, or similar platforms.
• Experience with analytics platforms including Google Analytics GA4, Google Tag Manager, Microsoft Clarity, SEMrush.
• Experience with AI platforms, Canva, automation platforms, and understanding of API integrations and webhook configurations.
• Strong knowledge of search engine and answer engine optimization (SEO/AEO) best practices.
• Understanding of HIPAA, GDPR, and regulatory requirements for digital marketing, including experience with cookie management tools (TrustArc).
• Demonstrated success in managing multiple digital projects concurrently, delivering quality outcomes on time and on budget.
• Proven ability to identify and implement process improvements and automation opportunities.
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent organizational and communication skills, with experience collaborating across diverse cross-functional teams.
• Creative problem-solving abilities and an innovation mindset.
• Ability to stay current with rapidly evolving AI and digital technologies.

Nice to Have

• Certification in Project Management (PMP, Agile, Scrum).
• AI/ML certifications or formal training.
• Experience with prompt engineering and AI model fine-tuning.
• Proven experience managing digital content workflows and process documentation for a global or multi-market environment.
• Experience in life sciences or healthcare marketing.

Qualifications

• Bachelor's degree in relevant fields.
• 10+ years of experience in digital project or program management.
• 2+ years of experience with AI tools and automation platforms.

Benefits & Perks

• Competitive compensation and benefits.
• Remote-friendly work environment with occasional on-site collaboration at Veracyte's headquarters.
• Opportunities for career growth within a growing company.
• Inclusive workforce fostering diversity and innovation.
• Recognition as a 2024 Certified™ Great Place to Work® in the US and Israel.