Senior Manager, Market Strategy & Development

IDEXX Laboratories

Scarborough, ME

Full Time

Senior

1 day ago

Job Description

About the Role

IDEXX Laboratories, Inc. seeks a Senior Manager, Market Strategy & Development in Scarborough, ME (telecommuting from home is permitted approximately 3 days per week) to research, identify, define, and implement market development and marketing strategies to create new market opportunities and drive adoption of IDEXX water testing solutions worldwide. IDEXX Water is the global leader in water microbiology, providing tests that ensure the safety of drinking water and other water types for over two billion people in 100 countries around the world.

Key Responsibilities

Develop and implement strategies for accelerating national regulatory approvals and international standards inclusions for IDEXX water products on five continents.
Identify, develop, analyze, and implement traditional and digital marketing strategies based on IDEXX's objectives and product and market characteristics.
Create, implement, and manage national and regional marketing initiatives to translate regulatory approvals into product adoption.
Identify and assess strategic new markets for IDEXX Water products, including through detailed modeling and financial projections.
Coordinate with internal regional marketing teams to pursue commercial opportunities.
Create and grow relationships with industry leaders, intermediary companies, academics, and industry groups to facilitate market growth.
Deploy tools to understand customers' perceptions of IDEXX and its value propositions.
Develop and deliver strategic technical content through presentations and scientific and industry publications.
Document and promote internal best practices and efficiencies.
Support internal regional marketing teams with strategic marketing content.
Monitor and respond to policy developments in key global markets.
Support partner organizations with strategic messaging to customers and stakeholders.
Guide IDEXX participation in third-party technical studies supporting water market development efforts.
Collaborate with cross-functional, technical, and global teams to implement marketing initiatives.
Set and manage direct expense budgets.

Requirements

Master of Business Administration (MBA).
Two years of experience managing national and international B2B initiatives for technology-based companies in multiple countries.
Experience in strategic planning, strategic marketing, and market development across multiple geographies.
Willingness to travel once per quarter for trips averaging 2-3 days.

Working at IDEXX Laboratories

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer.

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