Senior Manager, Marketing Automation

About the Role

Key Responsibilities

• Develop and execute a comprehensive strategy for integrating AI and machine learning capabilities into our marketing automation ecosystem, leveraging AI for predictive analytics, dynamic content personalization, advanced lead scoring, and identifying optimal engagement times.
• Design, build, and optimize sophisticated, multi-channel customer journeys that deliver personalized experiences at scale across email, in-app messaging, SMS, and other digital channels.
• Own the end-to-end marketing automation funnel, analyzing performance, identifying bottlenecks, and implementing data-driven strategies to improve conversion rates, shorten sales cycles, and increase customer lifetime value.
• Establish KPIs and develop reporting frameworks to measure the effectiveness of marketing automation initiatives, regularly analyzing campaign performance and providing insights.
• Lead A/B and multivariate testing strategies across campaigns and journeys to identify top performers and optimize overall program efficacy.
• Oversee the utilization and health of marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud), manage integrations with CRM systems, ABM platforms like 6sense, and sales engagement tools like Outreach.
• Partner with cross-functional teams including xDR, Marketing Operations, Content, and Demand Generation to ensure seamless lead flow, consistent messaging, and integrated campaign execution.

Requirements

• 5+ years of progressive experience in a dedicated marketing automation role, with at least 2-3 years in leadership or managerial capacity.
• Strong hands-on experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, HubSpot, Pardot, or Eloqua, and familiarity with CRM systems like Salesforce.
• 6sense certification required.
• Demonstrated understanding of AI and machine learning applications in marketing automation for personalization, optimization, and predictive insights.
• Proven ability to design, build, and optimize complex, multi-channel customer journeys.
• Strong analytical skills with experience analyzing marketing funnel performance and implementing data-driven improvements.
• Experience with integrating marketing platforms with tools like 6sense and Outreach.
• Highly analytical with a data-driven mindset and understanding of HTML/CSS, database management principles, and integration concepts.
• Excellent project management, communication, and collaboration skills.
• Strategic mindset with a focus on continuous improvement and innovation in marketing automation.

Nice to Have

• Certifications in Marketo.
• Experience in a B2B SaaS environment focusing on identity or security solutions.

Qualifications

• Experience in marketing automation platforms and CRM systems.
• AI/ML proficiency and understanding of their application in marketing.
• Ability to design and optimize customer journeys and marketing funnels.
• Strong analytical, reporting, and testing skills.
• Technical acumen including HTML/CSS and database principles.
• Excellent project management and communication skills.
• Strategic and innovative thinking.

Benefits & Perks

• Vision insurance, flexible benefit account, parental leave, 401(k).
• Annual OTE range between $170,000 and $256,000 USD, including base salary and incentive compensation.
• Equity (where applicable), health, dental, and vision insurance, flexible spending account, paid leave including PTO and parental leave.
• Amazing benefits, opportunities to make social impact, talent development, and fostering community at Okta.