Senior Manager, Marketing Operations

About the Role

Key Responsibilities

• Own and evolve the marketing technology stack (e.g., HubSpot, Salesforce, Drift, ZoomInfo, 6sense, etc.) to meet the needs of a scaling global enterprise.
• Evaluate, implement, and integrate new tools to improve marketing performance and lead lifecycle management.
• Manage vendor relationships, tool contracts, renewals, and budgets.
• Act as the primary marketing liaison to Revenue Operations, Sales Leadership, and IT, ensuring unified go-to-market operations.
• Partner with Sales and RevOps to optimize lead routing, SLAs, scoring models, and attribution frameworks.
• Support sales enablement initiatives by ensuring timely access to campaign data, dashboards, and lead insights.
• Ensure data hygiene, governance, and standardization across marketing and CRM systems.
• Develop, track, and analyze key performance indicators (KPIs) across the funnel—from lead to closed-won.
• Deliver dashboards and actionable reporting for stakeholders to assess campaign effectiveness and pipeline contribution.
• Support campaign planning with robust backend execution: campaign setup, segmentation, workflows, testing, and measurement.
• Partner with Demand Gen and Content teams to enable high-performing, multi-channel campaigns.
• Establish and document scalable processes for lead management, campaign operations, and lifecycle marketing.
• Identify opportunities to increase marketing velocity through automation and workflow streamlining.

Requirements

• 6-8+ years of marketing operations or revenue operations experience in a B2B SaaS or enterprise environment.
• Deep experience managing complex martech stacks; Expert-level proficiency with HubSpot and SFDC and ability to own marketing campaign automation required.
• Hands-on marketing platform experience including Google Ads, LinkedIn Ads, Gainsight, Gong, and others.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Proficiency in building reports and dashboards (Salesforce, BI tools, etc.).
• Experience in applying marketing attribution models to measure campaign influence and optimize spend.
• Detail-oriented, with a strong ability to identify, troubleshoot, and solve operational and technical issues.
• Naturally curious, proactive in exploring new tools, data insights, and process improvements.
• Problem-solver who thrives in dynamic environments and enjoys optimizing systems and workflows.
• Strong project management and communication skills.
• Understanding of GDPR, CAN-SPAM, and other compliance considerations in digital marketing.
• Experience with account-based marketing (ABM) tools such as 6sense or Demandbase.
• Familiarity with GRC or compliance software industry is a plus.
• Certification in HubSpot & Salesforce a bonus.

Benefits & Perks

• The annual base salary for this position typically falls between $85k and $110k annually, depending on factors such as experience, skills, and geographic location.
• Flexible PTO plus US public holidays and Sick Time.
• Medical, Dental and Vision Benefits.
• Excellent 401K with employer match.
• Life Insurance, short-term and long-term disability benefits.
• Health & Wellness reimbursements.
• Health Saving & Flexible spending account.
• Employee Assistance Plan.