Senior Manager - Media Strategy & Planning (Dunkin')

About the Role

Key Responsibilities

• Build and maintain trust with the Dunkin' brand team through partnership and collaboration, working in a fast-paced and creative environment with occasionally vague processes and reactive timelines.
• Own the media strategy ensuring all media executions align with campaign objectives, partnering with external agency, in-house Biddable, and Audience Planning teams to ensure cohesion between channels, partner selection, and audience targets.
• Lead the team in strategic pivots based on business performance and develop custom media plans based on messaging.
• Provide thought leadership on marketplace trends, recommend investment opportunities to innovate and experiment, and work with vendors to ideate and bring new integration opportunities to the brand team.
• Partner with internal and external media analytics teams to measure campaign impact, optimize campaigns, lead MMM reporting, and manage cross-functional test and learn initiatives.
• Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys, managing key timelines and deliverables.
• Manage national and local media budgets with finance stakeholders, ensuring all invoices are tracked, coded properly, and paid on time.

Requirements

• 4 Year Degree Preferred.
• 8 years of experience managing multichannel media agency(ies) in QSR/CDR, hospitality, or retail verticals, or Agency environments.
• Exposure and direct, hands-on experience managing large brands highly preferred.
• Demonstrated ability to manage a P&L.
• Experience in building and managing high performing teams.
• Ability to lead cross-functional teams and deliver results.
• Excellent oral and written communication skills, with the ability to lead presentations with executives.
• Ability to lead and influence others.
• Problem-solving skills both independently and as part of a team through a structured approach.
• Personal integrity, humility, teamwork appreciation, and a sense of humor.
• Passion for the restaurant industry and desire to learn operations by training in restaurants.
• Self-starter personality who can operate with minimal supervision.
• Availability to travel up to 25%.
• Experience as a people manager.

Nice to Have

• Experience managing large brands in QSR/CDR, hospitality, or retail verticals.
• Hands-on experience with managing P&L.
• Experience in building and managing high-performing teams.

Qualifications

• 4-year degree (preferred).

Benefits & Perks

• Not explicitly specified in the description.