Senior Manager of Digital Marketing

About the Role

Key Responsibilities

• Develop the partner digital strategy for the Mobile Experience division focusing on partner execution to deliver a consistent brand experience, elevate brand awareness, optimize product positioning, and amplify traffic generation to partner channels.
• Create joint digital merchandising strategies with carriers and retailers to ensure successful implementation and continuous improvement.
• Develop a synergistic media strategy that connects Samsung media planning with partner plans to deliver exponential ROI from upper through lower funnel.
• Manage external partner campaigns, optimizing channel-specific KPIs.
• Analyze digital data to produce insightful reports and use these insights to optimize and evolve strategic approaches.
• Identify digital best practices and utilize data and consumer research to define a future state vision for partner channels.
• Craft persuasive presentations to communicate and gain approval for partner-centric ideas and requests.
• Work cross-functionally with account sales teams, business operations, product management, and other digital teams.
• Serve as a subject matter expert and provide thought leadership on delivering a best-in-class digital customer experience journey.
• Develop executive-level presentations on a frequent cadence.

Requirements

• Bachelor's Degree (preferred) with 8+ years of directly related experience.
• Experience in driving digital marketing strategy for 5+ years.
• Strong fluency with all forms of media including traditional, digital, and emerging channels.
• Experience with media project management, including presenting and reporting on media plans.
• Solid data and analytical understanding and comfort.
• Demonstrated skill in communicating cross-functionally and across organizational levels.
• Proficiency with Microsoft Office Suite, especially PowerPoint and Excel.
• Proven program management ability, planning, and executing large-scale projects or events.
• Experience collaborating with senior executives across a large organization.

Nice to Have

• Proficiency with Excel including pivot tables, graphing, and conditional formatting for efficient data analysis.
• Skilled with Adobe Analytics to understand user behavior and optimize conversion funnels.

Qualifications

• Bachelor's Degree (preferred)
• 8+ years of related experience
• Experience in digital marketing strategy and media management

Benefits & Perks

• Medical, Dental, Vision, Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 6 months)
• Paid Time Off
• Student Loan Program (after 6 months)
• Wellness Incentives
• MBO bonus compensation based on performance