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Senior Manager, SEO & AIO

ServiceNow

Santa Clara, CA
Full Time
Senior
153k-267k
15 days ago

Job Description

About the Role

The Senior Manager, SEO & AIO will report to the Senior Director of Digital Scaled Marketing and work closely with the SEO team, SEM Team, content writers, marketing technology, and business leads from the demand generation team. This role involves managing the SEO team and driving results across organic search platforms, with a focus on expanding ServiceNow's digital footprint through SEO and AI-optimized content (AIO). It is a people-management position aimed at developing and executing strategies that connect organic search performance to business growth in a global, innovative SaaS organization.

Key Responsibilities

  • Own and drive the end-to-end SEO/AIO strategy with a focus on delivering measurable business impact across traffic, engagement, leads, and pipeline.
  • Serve as the strategic SEO and AIO leader, connecting organic search performance to business growth.
  • Develop and implement initiatives that ensure SEO and AI-optimized content are key levers in the company's digital success.
  • Translate SEO & AIO performance into business value by driving prioritization across teams, communicating impact, and advocating for resourcing.
  • Lead the evolution of SEO practices, integrating AIO best practices, and adapting to algorithm updates and search trends.
  • Manage and mentor the SEO team to drive high performance, scale operations, and improve impact and execution.
  • Analyze and audit web pages for SEO/AIO improvements quickly.
  • Communicate with data-driven insights to internal stakeholders and execution teams to prioritize recommendations.
  • Set goals, timelines, and strategies for improving SEO/AIO components.
  • Perform keyword research aligned with business objectives to optimize content and identify new opportunities.
  • Monitor and evaluate search performance, including LLMs and search results, across major engines and markets.
  • Partner with analytics teams to create SEO performance reports and provide actionable insights.
  • Build a roadmap of experiments and initiatives to increase organic traffic, engagement, leads, and pipeline.
  • Utilize SEO and web analytics tools (e.g., Analytics, Search Console, Screaming Frog, SEMRush) to support data analysis and recommendations.
  • Conduct competitive analysis to maintain authority across key business units and keyword themes.
  • Stay current on top trends, best practices, and algorithms to develop effective strategies.

Requirements

  • 8+ years of hands-on SEO experience, preferably within a large-scale B2B SaaS organization, including experience with AIO.
  • 3+ years of management experience, leading full-time teams and driving impact.
  • Proven track record of developing and executing large-scale SEO & AIO strategies that deliver significant results.
  • Deep understanding of AI optimization, search tactics (content and technical), and their impact.
  • Ability to develop long-term SEO strategies and roadmaps.
  • Experience managing SEO projects from inception to completion.
  • Strong knowledge of HTML/CSS and their SEO implications.
  • Understanding of AI's role in search marketing and AI optimization methods.
  • Strong analytical mindset, critical thinking skills, and passion for metrics and quantitative analysis.
  • Expertise with MS Excel and familiarity with SERPs (Google, Bing, Yahoo) and LLMs.
  • Excellent communication skills to translate complex concepts into clear business requirements.

Nice to Have

  • Experience with building inclusive AIO strategies alongside SEO.
  • Knowledge of search engine algorithms and search trend evolution.
  • Experience working with a variety of SEO and web analytics tools.

Qualifications

  • Educational background is not explicitly specified, but extensive professional experience is required.

Benefits & Perks

  • Base pay of $152,700 - $267,300 plus equity (when applicable), variable/incentive compensation, and benefits.
  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations, flexible time away, and family leave programs.
  • Work flexibility depending on work persona and location.

Working at ServiceNow

ServiceNow approaches its distributed work environment with flexibility and trust, emphasizing a culture of innovation, inclusivity, and continuous improvement. The company values making the world work better for everyone and fosters an accessible, inclusive experience for all candidates and employees.

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Job Details

Posted AtJul 23, 2025
Job CategorySEO
Salary153k-267k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About ServiceNow

Website

servicenow.com

Location

Santa Clara, CA

Industry

Other Computer Related Services

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