Senior Manager, SEO & Content Marketing

About the Role

Key Responsibilities

• Develop and own the long-term organic SEO strategy to drive sustainable traffic growth and improve SEO rankings.
• Develop and own the long-term organic prospect content marketing strategy to drive sustainable traffic growth and engagement.
• Implement SEO and content marketing through hands-on execution of strategy in partnership with SEO manager.
• Define SEO goals aligned with business objectives, including traffic, engagement, and conversion targets.
• Guide keyword research and content gap analysis to inform editorial calendars.
• Develop content and/or partner with content creators to ensure all content is optimized for search intent, readability, and engagement.
• Oversee on-page SEO elements including metadata, internal linking, and schema markup.
• Develop SEO-driven content plans that align with business goals and drive search visibility.
• Work with copywriters, editors, and content strategists to deliver high-quality, optimized content.
• Monitor and report on SEO KPIs such as organic traffic, keyword rankings, bounce rate, and conversions.
• Use tools like LLMs, Google Analytics, BrightEdge, Search Console, SEMrush, and Ahrefs to derive actionable insights.
• Conduct A/B testing and experimentation to improve SEO outcomes.
• Collaborate with creative services, UX, paid media, and analytics teams to align SEO with broader digital strategies.
• Educate internal stakeholders on SEO best practices and advocate for SEO in cross-team initiatives.
• Manage relationships with external SEO agencies or consultants, ensuring deliverables and ROI.
• Partner with UX, product, development, and paid media teams to align digital efforts.
• Manage agency partners and/or freelancers supporting SEO and content marketing initiatives.
• Present insights, results, and recommendations to senior stakeholders.
• Lead and mentor SEO teams, fostering a culture of innovation and continuous learning.
• Set clear goals, provide feedback, and support professional development within the SEO team.
• Plan and run projects independently, demonstrating self-motivation.

Requirements

• 9+ years of hands-on organic SEO experience and content marketing, with proven ability to achieve top search ranking results.
• 4+ years of experience managing and developing a team.
• Expertise in SEO tools (e.g., Google Analytics, Search Console, Moz, SEMrush, Ahrefs).
• Experience with LLMs and AI SEO Development.
• Experience with content marketing strategy and execution.
• Solid understanding of HTML, CSS, and technical site architecture concepts.
• Experience with CMS platforms and basic knowledge of JavaScript.
• Strong analytical and problem-solving skills with a bias for action.
• Ability to turn strategy into high-performing content that drives demand and growth.
• Excellent verbal and written communication skills; solid business acumen.
• Understanding of Google Quality Rater Guidelines.
• Experience working on complex networks of sites and with onsite, technical, content, video, and social media optimization.
• Experience in agency management and coordinating content development.
• Proficiency in MS Office applications, especially Excel.

Nice to Have

• Google Analytics certification.
• Google AdWords certification.
• Fluency in Spanish.
• Experience working with onsite, technical, content, video, and social media optimization.
• Technical understanding of SEO (on-page, off-page, technical SEO).
• Experience with BrightEdge, Google Data Studio, Adobe T&T, Adobe Analytics, Google 360, SEM Rush, SEM Ranking.
• Deep knowledge of SEO best practices, algorithms, and ranking factors.
• Ability to learn new software and concepts quickly.
• Strong web analytics skills and testing/optimization experience.
• Understanding of how websites work and interaction with UX.
• Independent decision-making and project implementation skills.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not explicitly specified in the description.