Senior Manager, Shopper Marketing

About the Role

Key Responsibilities

• Support the development and execution of shopper marketing plans across key retail customers.
• Align plans with business goals, retailer-specific needs, and broader marketing strategies.
• Develop innovative strategies for shopper activations that create engaging, in-store experiences.
• Select the appropriate media and tactics to create impactful campaigns that resonate with shoppers and drive conversion.
• Continuously improve and innovate activation strategies to stay ahead of retail and shopper trends.
• Collaborate with retailer marketing teams to understand business objectives and tailor shopper marketing plans accordingly.
• Manage the execution of campaigns in partnership with retailers, ensuring alignment with timelines, budgets, and shopper experience goals.
• Foster strong relationships with key retailers to enhance partnership opportunities and drive campaign success.
• Manage Statements of Work (SOWs) and ensure timely delivery of external agencies and vendors supporting shopper marketing initiatives.
• Oversee agency and vendor relationships, ensuring quality of work and adherence to campaign deadlines.
• Coordinate with external partners to ensure smooth execution and alignment with overall marketing objectives.
• Support the annual shopper marketing budgeting process, ensuring appropriate resource allocation across campaigns.
• Conduct analysis of past campaigns, gathering key learnings and insights to inform future planning.
• Perform ROI calculations for executed shopper marketing programs, measuring success and identifying opportunities for improvement.
• Create and manage pre- and post-ROI systems to evaluate campaign effectiveness.
• Analyze data and adjust strategies based on performance metrics to optimize campaigns.
• Provide post-campaign reports and insights, identifying opportunities to refine future campaigns for greater impact.

Requirements

• 7+ years of experience in shopper marketing, trade marketing, or related roles, preferably within the CPG industry.
• Proven track record of developing and executing shopper marketing plans that align with business goals and drive sales.
• Experience working with external agencies and vendors, including managing budgets, timelines, and deliverables.
• Strong understanding of in-store shopper behavior and retail dynamics.
• Expertise in developing and executing best-in-class shopper activations that drive engagement and sales.
• Analytical skills with experience in ROI management, including pre- and post-campaign analysis.
• Excellent communication and collaboration skills, with the ability to work effectively across internal teams and with external partners.
• Bachelor's degree in Marketing, Business, or a related field.
• Ability to sit and use the computer for extended periods, answer phones, and use office equipment.
• Ability to lift 15 pounds and reach overhead.
• Occasional travel may be required.

Nice to Have

• Strong project management skills, with the ability to oversee multiple initiatives simultaneously and deliver results on time and within budget.
• Data-driven mindset with a strong understanding of ROI management and optimization techniques.
• Creative problem-solving skills and a passion for developing impactful shopper marketing strategies.
• Strong relationship-building skills with retailer partners and external agencies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

Benefits & Perks

• Competitive pay scale of $145,000 to $165,000 (based in California).
• Flexible hybrid work environment (3 days per week in the office).
• Equal opportunity employment consideration regardless of race, sex, religion, sexual orientation, gender identity, national origin, veteran status, or disability.