Senior Manager, Social Marketing - Fenty Skin & Fenty Hair

About the Role

Key Responsibilities

• Lead the development of Fenty Skin and Fenty Hair's social media strategy and create a blueprint for how their branded social channels express the brand and support business goals.
• Drive brand awareness and introduce Fenty Skin and Fenty Hair to new audiences while building engagement and loyalty among existing customers.
• Define the role of each social media channel and lead the development and execution of best-in-class organic social strategies across all platforms, including content, community management, campaign planning, and social calendars.
• Work closely with global partners to make Fenty Skin a global brand on owned and retailer social channels.
• Create, deliver, and evolve the 'global brand social playbook' and employ a test, learn, scale strategic mindset to optimize owned social channels.
• Identify and proactively pursue social innovation across reporting, content, and strategy.
• Partner with e-commerce and retail marketing teams to support direct sales initiatives.
• Manage the annual organic social budget, including forecasting, planning, and tracking.
• Collaborate cross-functionally with Creative, Brand Management, eCommerce, and international teams to align social strategies.
• Schedule, write copy, and community manage one social platform.
• Strategize social-driven ways to reach new audiences beyond owned channels.
• Oversee and lead reporting, data tracking, insights, analytics platforms, and competitive landscape analysis.
• Coach, mentor, and inspire a high-performing social media team.
• Maintain awareness of pop culture, digital/social/tech innovation, emerging influencers, and content creators.

Requirements

• 7+ years of experience in social media marketing, with increasing levels of responsibility.
• Proven experience leading and mentoring a team.
• Passion for the beauty industry and social media.
• Proven track record of ideating and delivering social campaigns that drive impactful results.
• Ability to analyze data and deliver actionable insights.
• Deep understanding of social media platforms: Instagram, TikTok, YouTube, Twitter, Pinterest, and what's next.
• Passion for quickly sourcing and embracing the latest in digital and social technology.
• Strong creative eye for disruptive content that translates to beauty.
• Strong qualitative and quantitative analytical skills.
• Flexible and positive attitude; able to work independently and within teams in a fast-paced, evolving environment.
• Curious mindset with a passion for testing, learning, and pushing boundaries.
• Familiarity with social media management tools: analytics and scheduling platforms (e.g., Dash Hudson).
• Experience with community management and social engagement.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
• No task too small attitude.
• Ability to handle multiple projects simultaneously.
• Exceptional organizational, leadership (with or without direct authority), and time management skills.

Nice to Have

• Experience working in the beauty or luxury industry.
• Knowledge of international markets and global brand strategies.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Salary range of $124,000 - $150,000 per year, dependent on experience and location.
• Annual bonus and comprehensive benefits package including medical, dental, and vision insurance.
• Flex paid time off program, parental leave, employee discounts and perks.
• Retirement plan with employer contributions.
• Summer Fridays and opportunity to work from anywhere for two weeks during the year.
• December wellness/shutdown week for applicable positions.