Senior Manager Strategic Marketing & Product Management - Inkjet

About the Role

Key Responsibilities

• Define and drive the long-term marketing and product strategy for the inkjet business in alignment with corporate goals.
• Identify and prioritize growth opportunities across markets, segments, and technologies.
• Lead strategic planning processes including market sizing, competitive positioning, and portfolio optimization.
• Evaluate partnerships, alliances, or acquisitions that could enhance the inkjet portfolio.
• Own the end-to-end product lifecycle from concept to end-of-life.
• Develop and maintain a robust product roadmap based on customer insights, market trends, and technology evolution.
• Ensure timely and successful product launches, including pricing, positioning, and channel readiness.
• Support the demand planning and S&OP process.
• Collaborate with broader team on new product development and market placement ensuring alignment with market demand.
• Lead market intelligence efforts to understand customer needs, industry trends, and competitive dynamics.
• Translate insights into actionable strategies for product development and marketing.
• Champion the voice of the customer across the organization.
• Develop an understanding of OEM and end user needs and use cases.
• Develop and execute integrated go-to-market plans for new and existing products.
• Collaborate with sales and channel partners to ensure alignment and execution.
• Monitor performance and adjust tactics to optimize market penetration and revenue growth.
• Strengthen the inkjet brand positioning and ensure consistency across all touchpoints.
• Represent the business at industry events, conferences, and customer engagements.
• Set and manage budgets for marketing and product management activities.
• Track and report on key performance indicators including revenue, margin, market share, and ROI.
• Drive profitability through effective portfolio management and pricing strategies.
• Support a culture of innovation, accountability, and continuous improvement.
• Ensure cross-functional collaboration and alignment with R&D, operations, sales, and finance.

Requirements

• Ability to develop and execute long-term strategies that align with business goals.
• Strong market foresight and ability to anticipate industry trends.
• Deep understanding of customer needs and behaviors.
• Ability to translate insights into product and marketing strategies.
• Proven ability to influence cross-functionally at all levels of the organization.
• Proficiency in market analysis, business case development, and performance tracking.
• Understanding of P&L management and pricing strategies.
• Ability to drive innovation in product and marketing approaches.
• Comfortable navigating ambiguity and adapting to change.
• Excellent written and verbal communication skills.
• Ability to craft compelling narratives for internal and external audiences.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously.
• Experience with agile or stage-gate product development processes.

Nice to Have

• Familiarity with inkjet technologies, digital printing markets, or adjacent industries.

Qualifications

• Bachelor's degree in marketing, Business Administration, Engineering, or a related field.
• Preferred: MBA or master's degree in a relevant discipline.
• 10+ years of progressive experience in marketing, product management, or business development.
• Demonstrated success in managing complex product portfolios and launching new products globally.
• Experience working in a matrixed, global organization with cross-functional collaboration.