Senior Marketing Account Manager

About the Role

Key Responsibilities

• Develop comprehensive marketing strategies and plans that address the unique market, sales, and customer challenges within the New Jersey region, including identifying opportunities for localized marketing programs.
• Build and maintain strong, long-lasting client relationships by understanding their business needs and objectives, serving as the primary point of contact, ensuring client satisfaction and retention. Some travel required.
• Activate and execute marketing initiatives, programs, communications, and sales tools, collaborating with internal teams to ensure campaigns are delivered on time, within scope, and meet quality standards.
• Monitor, analyze, and report on key performance indicators (KPIs) for campaigns and programs, using data-driven insights to optimize strategies and demonstrate value to clients.
• Work closely with internal program and marketing teams to align efforts and leverage all available resources, ensuring cohesive messaging and branding across all channels.
• Develop and manage marketing budgets, monitor expenditures, conduct variance analyses, and provide accurate forecasting to optimize resource allocation, collaborating with finance teams for financial compliance and reporting.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in marketing account management, preferably within an agency environment.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of demand generation, digital marketing, and localized marketing programs.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Proficiency in marketing analytics tools and CRM software.

Nice to Have

• Experience with energy-related or sustainability-focused marketing initiatives.
• Familiarity with the New Jersey market and its unique challenges and opportunities.
• Advanced degree or certifications in marketing or related disciplines.

Qualifications

• Formal educational background as specified in requirements.
• Relevant certifications or advanced degrees in marketing or related disciplines (preferred).

Benefits & Perks

• Medical, Dental, and Vision Insurance; company-paid health care concierge service.
• 401(k) with company match.
• Paid vacation, sick, personal and parental leave time.
• Paid Volunteer Time to give back to communities.
• Employee Recognition Program with gift card rewards.
• Employee Assistance Program to help manage daily responsibilities.
• Access to on-demand training courses for career advancement.
• Competitive salary and comprehensive benefits package.
• Flexible work arrangements to support work-life balance.