Senior Marketing Analyst

About the Role

Key Responsibilities

• Own end-to-end reporting and performance analysis across the marketing funnel.
• Develop and maintain dashboards and scorecards that track campaign KPIs, channel performance, and customer journeys.
• Identify and investigate traffic sources and drivers across multiple sales channels and brand touchpoints.
• Collaborate with media, business analysis, insights, and media analytics teams to provide actionable insights that optimize targeting, creative, and channel mix.
• Support marketing testing efforts by designing test frameworks, interpreting results, and translating findings into recommendations.
• Deliver compelling storytelling through data that highlights marketing effectiveness to both marketing leaders and cross-functional stakeholders.
• Collate campaign results and present to key stakeholders within the business, delivering insights back through storytelling, along with recommendations for future optimization.

Requirements

• 5+ years in marketing analytics, media measurement, or performance marketing roles—preferably in fast-paced or high-growth environments.
• Deep expertise in campaign analysis, attribution models, and funnel diagnostics across multiple channels (digital, social, email, search, etc.).
• Proficiency in tools such as SQL, Excel, Tableau/Looker, Google Analytics, Adobe Analytics, and/or marketing attribution platforms.
• Strong business acumen and the ability to turn complex data into clear, impactful insights.
• Excellent communication skills with the ability to influence decisions and explain data to non-technical audiences.
• Experience working cross-functionally with marketers, product teams, and data engineers.

Nice to Have

• Experience with marketing attribution platforms.
• Experience in high-growth or fast-paced environments.
• Knowledge of digital, social, email, and search marketing channels.

Qualifications

• At least 18 years of age.
• Legally authorized to work in the United States.

Benefits & Perks

• Competitive salary, bonus structure, and benefits.
• Total Rewards Package including a base salary, annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays annually.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary insurance options.
• Mobile service & home internet discounts, pet insurance, and access to commuter and transit programs.