Senior Marketing Analytics Specialist

About the Role

Key Responsibilities

• Identify opportunities to improve marketing effectiveness in generating product consideration and converting leads to customers.
• Develop insights that improve our marketing campaign and website's ability to drive demand.
• Work with cross-functional teams to identify data sources and opportunities for additional analysis.
• Create reporting and analysis for marketing ROI across all sources through analytics, insights, and experimentation.
• Utilize SQL for querying data from LiveRamp, Adobe Analytics, and internal data sources to analyze the customer acquisition and retention journey.
• Work with agencies on marketing mix and attribution models to understand the value of various customer engagements and actions.
• Present marketing performance and insights on monthly functional reviews and planning.
• Manage ad-hoc analytic requests on paid media and website performance.
• Support Marketing with the quarterly and annual planning process.

Requirements

• Bachelor's degree in business or a quantitative field (e.g., Statistics, Mathematics, etc.).
• 5+ years of industry experience in an analytical role (e.g., Marketing Analytics, Website Analytics, etc.).
• 5+ years of experience working with marketing teams, sales, and marketing agencies.
• Experience in website or mobile application analytics using Google Analytics or Adobe Analytics.
• Experience in SQL and strong knowledge of relational databases.
• Experience in analyzing data and creating dashboards in PowerBI, Tableau, or other BI applications.
• Ability to leverage data insights to influence business decisions and communicate analysis insights to non-technical audiences.
• Ability to frame hypotheses, create meaningful metrics, and define an analytic approach.
• Ability to establish and execute work plans across internal and external teams.
• Strong communication and presentation skills (oral and written).
• Ability to work independently, exhibit curiosity, and solve problems.

Nice to Have

• Experience in analyzing customer acquisition and retention journeys.
• Experience with marketing mix and attribution modeling.

Qualifications

• Bachelor's degree in business or a quantitative field (e.g., Statistics, Mathematics, etc.).
• 5+ years of industry experience in an analytical role.
• Experience with marketing teams, sales, and agencies.
• Experience with Google Analytics or Adobe Analytics.
• Proficiency in SQL and relational databases.
• Experience with BI tools like PowerBI or Tableau.

Benefits & Perks

• Competitive Base Salary (based on variables including location and experience).
• Paid Overtime.
• Regional Bonus (when applicable).
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx).
• Paid time off, including vacation, holidays, and shutdowns.
• Company Paid Short-Term and Long-Term Disability.
• 401K Plan with company match and additional contributions.
• Relocation assistance (if eligible).
• Career Growth and Advancement Opportunities.
• Education Reimbursement for Continued Learning.
• Training and Development Programs.
• Tuition Assistance & Student Loan Repayment.
• Lifestyle Account.
• Childcare Reimbursement Account.
• Elder Care Support.
• Wellbeing Program.
• Community Service and Engagement Programs.
• Product Programs.
• Free Drinks Onsite.