Senior Marketing Associate

About the Role

Key Responsibilities

• Lead creation, conception, and presentation of social media content for daily presence and integrated marketing campaigns.
• Establish and oversee social media contests and other user and staff engagement projects.
• Create engaging print and electronic promotional and informational materials that demonstrate consistent use of Boston Public Library's image and brand guidelines in copy, design, and overall feel.
• Develop and execute marketing and promotional campaigns highlighting the library, its services, staff, programs, collections, major projects, and strategic plan.
• Create content for and leverage tools such as email, direct mail, flyers, web content, social media content, in-person scripting, brochures, flyers, presentations, speeches, blog posts, website highlights, newsletters, and dynamic displays of information.
• Provide technical assistance and coaching to library personnel and affiliates on the development of print and electronic materials.
• Review, edit, and approve promotional materials, ensuring proper style and editorial guidelines are followed.
• Monitor communications materials for message, format, tone, and content consistency.
• Read trade publications and industry blogs to stay informed of marketing standards and trends.
• Collaborate with external partners and vendors to discuss requirements, presentation concepts, and coordinate creative execution and production.
• Track and manage external projects effectively.
• Communicate accurate information about the library’s services, programs, accomplishments, history, and strategies.
• Participate in data collection, review, analysis, and reporting of marketing and communication performance metrics.
• Maintain contacts and up-to-date knowledge of activities and programs across all library locations.
• Regularly visit library locations across the system.
• Update library online presence and intranet content, collaborating with departments to keep web copy accurate and current.
• Ensure key library facts and figures are consistent, accurate, and highlighted in print and online.
• Arrange meetings, prepare materials, and take minutes as appropriate.
• Convene brainstorming sessions, progress check-ins, and other meetings of the communications office.
• Monitor professional awards and article-writing opportunities in the library industry and related fields.
• Maintain the library’s photo/media and collateral archive.
• Perform other related and comparable duties as assigned.

Requirements

• Bachelor's degree in Business, Communications, or Marketing from a recognized college or university.
• Four (4) or more years of directly related experience in marketing or communications.
• Experience with libraries, government, and/or nonprofits is desirable.
• Advanced user of productivity tools.

Qualifications

• Bachelor's degree in Business, Communications, or Marketing from a recognized college or university.
• Graduate degree in a related field is preferred.