Senior Marketing Content Developer

About the Role

Key Responsibilities

• Plan, develop, and implement SWCA's integrated content strategy across several platforms.
• Create and curate compelling content that strengthens SWCA's brand position and generates engagement with clients, new talent, and existing employees.
• Develop and nurture pipelines across all channels to track content campaigns from ideation to completion and beyond, working in tandem with leadership and SMEs to develop value proposition, strategy, and feedback loops.
• Measure and report on content performance and optimize based on results.
• Manage overlapping deadlines within the team to deliver a high volume of content pieces and communication campaigns.
• Quality control content pieces created by team.
• Plan, write, and edit content for SWCA's technical blog; managing authors and deadlines.
• Edit and ghost-write leadership communications; handle sensitive, confidential communication and embargoed announcements.
• Apply advanced marketing strategy and best practices to a range of content applications to inform and engage clients, prospects, and potential employees, sometimes developing multi-pronged campaigns for external channels.
• Work closely with team leaders, and at times direct them to develop external communication vehicles that highlight projects, service lines, trends, news, and company initiatives.
• Edit copy and content from teammates prior to public distribution, ensuring adherence to style standards.
• Assist with and sometimes lead public relations and media outreach efforts, including drafting press releases and building media contacts lists.
• Lead and manage a variety of other projects, some internal.

Requirements

• Bachelor's degree in journalism, mass communications, marketing, public relations, or related degree.
• At least 7 years of relevant marketing experience, including at least five (5) years in marketing content creation.
• Strong project management skills with the ability to multi-task and prioritize in a fast-paced environment.
• Deep understanding of advanced marketing and communications best practices, theories, tactics, and tools.
• Excellent writing and editing skills for various formats and styles.
• Experience with persuasive writing.
• Extreme attention to accuracy, detail, and deadlines.
• Impeccable grammar and punctuation, adherence to style guidelines.
• Ability to produce content assets quickly, adjust to changes, and creatively repurpose content.
• Collaborative skills within creative teams and outside departments, with leadership capabilities.
• Knowledge of Microsoft Office Suite and Office 365 tools.

Nice to Have

• Experience in public relations and producing persuasive and informative press releases.
• Experience cultivating and maintaining media relations.
• Experience building relationships with thought leaders to grow industry awareness.

Qualifications

• Bachelor's degree in relevant field

Benefits & Perks

• Tuition reimbursement
• 401(k)
• Profit sharing
• Supportive, team-oriented work environment
• Competitive wages and benefits
• Employee stock ownership plan (retirement)
• Professional development and training programs
• Education reimbursement
• Bonuses for publications meeting criteria
• Comprehensive health plans (medical, dental, vision, etc.)
• Wellness, life, and disability plans
• Flexible workplace options