Senior Marketing Manager

About the Role

Key Responsibilities

• Work with our creative team and agencies to launch, manage, and track marketing projects and lead-generating efforts for one of the largest home comfort providers in the country.
• Manage all media and digital advertising execution for eight brand/areas and serve as the primary liaison/contact for the agency, reviewing, managing, proofing, and tracking all submissions.
• Launch and track campaigns in online project management system (Trello) as well as ROI in our CRM (Salesforce).
• Manage customer communications via email marketing, social content, and website article launches for eight brand/areas.
• Serve as the point of contact for support of field sales personnel with local advertising, collateral, special projects, and media needs, including conducting bi-weekly status meetings.
• Manage budgets and accruals for marketing plans and initiatives.
• Liaise with internal online marketing team and brand managers to ensure brand continuity.
• Assist with coordinating Habitat for Humanity and Feeding America initiatives locally to support corporate partnerships.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or Communications preferred.
• 10+ years' experience in corporate marketing or agency environment managing media and marketing plans, budgets, and developing marketing or advertising strategies and collateral.
• Experience managing direct mail, electronic, and social media campaigns.
• Proven ability to manage multiple complex projects, achieve deadlines, and manage budgets.
• Ability to manage external vendor relationships and liaise with corporate and field sales personnel as needed.

Benefits & Perks

• Medical coverage
• Dental coverage
• 401(k)
• Competitive salary of $115,000.00 per year
• Plus more!