Senior Marketing Manager

About the Role

Key Responsibilities

• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets to align with business priorities, in consultation with General Managers.
• Participates in sales strategy meetings to articulate the latest marketing strategies and implementation details.
• Reconciles marketing plans monthly with accruals and forecasts in conjunction with the Director of Finance.
• Leads repositioning efforts in partnership with the Area Team, GM, and hotel executive team.
• Serves as brand guardian, verifying all marketing reflects brand voice.
• Partners with Hotel Operations to conceptualize and execute property-level programming and activation based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Develops and manages property email marketing, digital strategies across multiple channels, and paid media campaigns.
• Supports group lead generation efforts and analyzes key marketing reports to adjust strategies accordingly.
• Manages internal and external partners to ensure deliverables support hotel strategy.
• Oversees digital marketing plans, partnership strategies, and identifies opportunities on third-party and local partner sites.
• Manages OTA strategy in collaboration with Revenue Management through market reviews and media investments.
• Monitors and recommends SEO updates in collaboration with Marriott Digital Services or agency.
• Sets messaging strategy for hotel/group of hotels and manages content across Marriott.com, OTA sites, and third-party platforms.
• Manages photography, creates landing pages, and handles guest communications.
• Sets partnership and PR strategies, manages PR agency or messaging, and oversees PR events and promotions.
• Identifies outlet marketing opportunities and defines in-house F&B programming.
• Develops and implements social media strategy, manages paid social media budget, and reviews content calendars.
• Leads asset development including collateral, photoshoots, and campaign measurement.
• Builds and maintains relationships with key stakeholders and manages hotel collateral development.

Requirements

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
• OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
• Experience developing marketing strategies and managing digital marketing campaigns.
• Ability to analyze campaign performance and adjust strategies accordingly.
• Strong relationship-building and negotiation skills with internal and external partners.
• Experience managing content across multiple digital platforms and channels.

Nice to Have

• Experience in hospitality or hotel marketing.
• Familiarity with SEO, SEM, and digital advertising tools.
• Experience managing PR campaigns and agency relationships.

Benefits & Perks

• Salary range of $83,000 to $113,000 annually.
• Bonus program and comprehensive health care benefits.
• 401(k) plan with up to 5% company match.
• Employee stock purchase plan at 15% discount.
• Paid time off including sick leave where applicable.
• Life insurance and group disability insurance.
• Travel discounts, adoption assistance, paid parental leave.
• Health savings account, flexible spending accounts, tuition assistance.
• Pre-tax commuter benefits, other life and work wellness benefits.
• Potential incentives such as stock awards and deferred compensation plans.