Senior Marketing Manager, Account-Based Marketing (ABM)

About the Role

Key Responsibilities

• Develop ABM strategies: Design and execute comprehensive ABM strategies targeting high-value accounts; Collaborate with sales and marketing teams to identify key accounts and develop personalized plans; Use data and insights to create tailored campaigns that resonate with target accounts.
• Account segmentation and targeting: Work with LOB partners to identify and segment key accounts based on business objectives, potential revenue, and strategic alignment; Use advanced analytics including Adobe Analytics and Demand-base to understand where clients/prospects are in their sales journey, including account behavior and preferences for precise targeting.
• Campaign management: Plan, execute, and manage multi-channel ABM campaigns across digital, social, email, events, and other channels; Monitor and optimize campaign performance, adjusting tactics as needed to achieve objectives; Coordinate with creative teams to develop engaging content tailored to specific accounts.
• Collaboration with LOB Marketing and Go-To-Market teams: Partner with GTM to align ABM efforts with sales goals and strategies; Facilitate regular communication between marketing and GTM to ensure seamless execution of ABM programs.
• Email journey work and marketing automation: Create highly personalized and targeted campaigns; Develop segmented email workflows and tailored content to nurture high-value accounts aligned with ABM strategies; Optimize email journeys based on performance data and user behavior insights.
• Measurement and reporting: Define key performance indicators (KPIs) and metrics to track the success of ABM initiatives; Analyze campaign data to measure the effectiveness of ABM efforts and provide actionable insights; Prepare regular reports for management, highlighting key achievements and areas for improvement.
• Market research and competitive analysis: Stay updated on industry trends, competitor activities, and market opportunities; Use insights to refine ABM strategies and maintain a competitive edge in the market.
• Stakeholder management: Build and maintain strong relationships with all stakeholders; Communicate ABM plans, progress, and results to stakeholders, ensuring alignment and buy-in.
• Budget management: Manage the ABM budget, ensuring effective allocation of resources to maximize ROI; Track spending and provide regular budget reports.

Requirements

• Bachelor's degree in business, marketing, or related/relevant field
• 5+ years of experience in marketing, with 2-3 years in account-based marketing or a similar role
• Proven track record of successfully developing and executing ABM strategies for large and/or complex organizations
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms
• Strong understanding of B2B marketing and sales processes
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions
• Exceptional communication and collaboration skills, with the ability to influence and align cross-functional teams
• Highly organized, with the ability to manage multiple projects and deadlines simultaneously
• Experience in the financial services industry, and/or investment banking a plus, but not required

Nice to Have

• Experience in the financial services industry, and/or investment banking

Qualifications

• Bachelor's degree in business, marketing, or related/relevant field

Benefits & Perks

• Base salary in the range of $92,000 to $100,000 annually depending on location and experience
• Eligibility for short-term incentive compensation
• Eligibility for deferred incentive compensation
• Benefits as listed in the provided link