Senior Marketing Manager, Consumables (Senior Manager, Marketing Planning And Strategy 1)

Walmart

Bentonville, AR

Full Time

Senior

90k-180k

11 days ago

Job Description

About the Role

Join Walmart as a Senior Marketing Manager for Consumables in Bentonville, where you'll report directly to the Director of Category Marketing and lead strategies for categories like household, beauty, pet, and baby products. This role involves collaborating with merchant teams, utilizing data-driven insights, and creating compelling narratives to optimize marketing performance. The position offers an opportunity to shape impactful categories at a leading retailer and work within Walmart's dynamic marketing team dedicated to innovation, growth, and customer engagement.

Key Responsibilities

Develop marketing strategies for the Consumables category to grow customer engagement, sales, and loyalty
Partner with merchant, analytics, performance, brand, and creative teams to build integrated marketing plans
Translate goals into compelling, customer-first stories across owned, earned, and paid media channels
Be a trusted partner to merchant teams - influencing decisions, managing expectations, and navigating priorities
Present marketing strategies, results, and insights to senior leadership and cross-team members
Use data and insights to refine messaging, audience targeting, and marketing performance
Be the expert and strategic advisor for cross-category projects and seasonal campaigns

Requirements

6+ years of progressive marketing experience in retail, e-commerce, or CPG
5+ years experience in performance digital marketing
Performance marketing foundation and understanding of full-funnel media
Excellent verbal, written, and visual communication skills
Experience managing complex partner relationships and influencing without authority
Experience with campaign development (support for growth in this area)

Nice to Have

Leading cross-functional projects
Supervisory experience
Masters in Business Administration

Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field
OR 7 years' experience in marketing or related field

Benefits & Perks

Competitive pay with performance-based bonus awards
Health benefits including medical, vision, and dental coverage
Financial benefits such as 401(k), stock purchase, and company-paid life insurance
Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting
Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
Live Better U education benefit program covering tuition, books, and fees

Working at Walmart

Walmart's Marketing Team drives innovation and growth through creativity, collaboration, and data-driven decision-making. The team values learning, professional development, and creating a supportive work environment. They focus on impactful marketing strategies across multiple channels to resonate with customers, build brand loyalty, and increase sales.

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