Senior Media Manager - Discoverability (SEO)

About the Role

Key Responsibilities

• Serve as the primary SEO client-lead, acting as the main point of contact and trusted advisor.
• Develop, present, and oversee the implementation of bespoke organic search strategies tailored to client-specific business objectives and industry landscapes.
• Own the day-to-day function of organic search activities, optimizations, and reporting inputs for assigned clients, ensuring successful execution by relevant teams and consulting with supervisors for strategic direction as needed.
• Help clients expand their knowledge and use of search engine optimization, driving internal client user adoption and best practices.
• Provide strategic recommendations for improving organic search performance on websites in various stages of development.
• Develop and execute advanced e-commerce SEO strategies, focusing on product discoverability, category optimization, and conversion rate optimization through organic channels.
• Lead keyword research and on-page SEO optimization, including titles, meta descriptions, copy, images, and internal links, to enhance discoverability throughout the consumer journey.
• Optimize product feeds, schema markup (e.g., Product, Review, Offer), and structured data for enhanced search visibility and rich results.
• Conduct thorough site audits and competitive analyses to uncover opportunities for growth.
• Drive holistic organic search optimization by providing advanced recommendations for diverse digital assets and complex e-commerce challenges, collaborating with UX/UI teams for integrated site design and product discovery.
• Ensure high-quality, client-tailored SEO delivery.
• Bring paid, owned, and earned media together to create cohesive interactions within the digital spaces, leveraging organic search as a core discoverability channel.
• Lead the analysis and reporting of organic search performance, including deep dives into e-commerce specific metrics (e.g., product page views, add-to-carts, conversion rates from organic search), to develop and present actionable insights and recommendations.
• Determine KPIs for each recommendation, forecast impact, and develop case studies based on past work to support new business initiatives and validate client relationships.
• Collaborate closely with account teams and clients to understand requirements, ensuring seamless cross-departmental inclusion.
• Deliver effective, persuasive presentations on organic search findings, recommendations, and relevant industry trends.
• Research and create POVs on emerging SEO trends and new channels (e.g., mobile, apps, voice search, AI-powered search), educating internal team members and clients.

Requirements

• Minimum of 3-5 years of hands-on experience in organic search (SEO), with a proven track record of driving measurable results (SERP rank, traffic, engagement, and conversions).
• Strong technical SEO skills, including site architecture, crawlability, and indexing.
• Proven experience managing and optimizing large, complex e-commerce websites and product catalogs.
• Expertise in optimizing for Google Shopping, product carousels, and other e-commerce specific SERP features.
• Comfort with AI platforms like ChatGPT and leveraging automation tools.
• Exceptional communication skills (written and verbal) for effective and persuasive presentations to diverse audiences, from developers to C-suite executives.
• Passion for and understanding of Artificial Intelligence (AI) and Large Language Models (LLMs), both in their application for SEO strategy and the evolving landscape of AI-powered search and ranking.
• Receptiveness to feedback, willingness to learn continuously, resourcefulness, and self-awareness to navigate challenges independently.
• Ability to balance competing demands and prioritize tasks effectively.
• Strong collaboration skills to work seamlessly across teams and departments.

Nice to Have

• Experience or familiarity with the automotive industry.
• Knowledge of AEM and Adobe Analytics.
• Working knowledge of UX best practices and supporting site builds.
• Experience writing for the web (short and long form).
• Prior agency or consulting experience.

Qualifications

• Educational background is not explicitly specified but implied experience in SEO and digital marketing.

Benefits & Perks

• Competitive salary range of $60,000-$140,000 USD, with individual compensation varying based on factors such as location, experience, and qualifications.
• Comprehensive benefits package.
• Hybrid work approach with teams in the office an average of four days a week.
• Flexible accommodations or work arrangements available upon discussion.