Senior Office Assistant (Social Media)

Westchester Community College

Yonkers, NY

Full Time

Senior

55k-68k

19 days ago

Job Description

About the Role

The Senior Office Assistant (Social Media) at Westchester Community College is responsible for enhancing the institution's digital presence through strategic management of social media platforms and website content. The role supports the college's mission by creating engaging digital content, managing outreach campaigns, and monitoring social media trends to foster community engagement and enrollment efforts.

Key Responsibilities

Create, schedule, and manage engaging, culturally relevant content across various social media platforms.
Design and distribute email marketing campaigns targeting prospective and current students, alumni, and partners.
Set up and operate video, lighting, and sound equipment for digital content creation.
Capture photography and develop promotional digital materials, including graphics, videos, and multimedia assets.
Manage paid social media advertising to support enrollment and outreach initiatives.
Conduct audience research and monitor social media trends to apply innovative engagement strategies.
Analyze performance metrics using tools like Meta Insights and Google Analytics and prepare monthly reports for leadership.
Monitor social media channels and professionally respond to comments, messages, and mentions.
Provide office support and assist with administrative functions as needed.

Requirements

Minimum of an Associate's degree in Communications, Marketing, Public Relations or related field.
Two years of experience in social media management, content creation, website maintenance, or digital marketing.
Evidence of responsiveness to and understanding of diverse backgrounds and equity-minded practices.

Nice to Have

Proficiency with social media management tools (e.g., Hootsuite, Buffer).
Basic graphic and video editing skills (e.g., Canva, Adobe Creative Suite).
Familiarity with website content management systems and SEO principles.
Bilingual (Spanish/English) fluency.

Qualifications

Associate's degree in Communications, Marketing, Public Relations or related field.
Two years of relevant experience in social media or digital marketing.

Benefits & Perks

Starting salary of $55,138 with potential to increase to $67,566 with seniority steps.
Comprehensive health coverage.
Choice of defined benefit or defined contribution pension plan.
Generous leave benefits.
Access to tax sheltered annuities and a deferred compensation plan.

Working at Westchester Community College

Westchester Community College is committed to providing accessible, high-quality, and affordable education to a diverse community. The college values student success, academic excellence, workforce development, economic development, and lifelong learning. It promotes equal opportunity employment and fosters an inclusive environment that respects political, cultural, and social diversity.

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