Senior Paid Search Specialist

About the Role

Key Responsibilities

• Manage a high-volume, robust Paid Search program to generate customer and prospect revenue growth within spend and revenue targets.
• Lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth.
• Product Feed Management and Connectivity with Broader Grainger Technology Team.
• Conduct daily health checks and issue resolution for paid search campaigns.
• Identify opportunities for feed optimization and campaign improvements.
• Manage paid search campaigns including performance analysis, health checks, and optimization efforts.
• Project manage rapid testing initiatives to support incremental ROAS goals.
• Prepare and present performance reviews and opportunity discussions with marketing leadership.
• Collaborate with Google, Microsoft, and Search Ads 360 vendor teams to meet PPC objectives, troubleshoot issues, and stay informed of new capabilities.
• Grow and optimize keyword portfolios through rapid testing, including data analysis, bid strategies, audience/product targeting, ad copy, and landing pages.
• Automate processes, reporting, and alerts related to paid search campaigns.
• Coordinate with internal business partners and vendors to communicate project initiatives, define strategy, make budget recommendations, and execute ROI deliverables.

Requirements

• 3+ years experience managing large scale Paid Search programs for well-established online retailers or experience utilizing product information in a similar role.
• Strong understanding of Paid Search channel and best practices, including campaign structure, geo/rapid testing, and bid strategy management.
• Experience with product listing ads (PLA) and product feed optimization preferred.
• Proficient in quantitative analysis and analytical thinking with the ability to translate analysis into actionable insights.
• Ability to generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and Power BI.
• Proven ability to build and influence cross-functional partnerships internally and externally.
• Strong project management skills.
• Experience collaborating with organic/SEO teams and testing & analytics teams preferred.
• Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook, Teams) and SQL.
• Experience leveraging product information and segmenting or categorizing products.

Nice to Have

• Experience with product listing ads (PLA) and product feed optimization.
• Experience collaborating with organic/SEO teams and testing & analytics teams.

Qualifications

• Educational background is not explicitly specified, but at least 3 years of relevant experience is required.

Benefits & Perks

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free therapy sessions annually.
• 18 paid time off (PTO) days annually and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan with no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing, and free financial counseling and education.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks for non-birth parents.