Senior Performance Marketing Manager

Chewy

Minneapolis, MN

Full Time

Senior

3 days ago

Job Description

About the Role

Chewy is seeking a data-driven, consumer-focused Senior Performance Marketing Manager to join our growing team. This role combines strategic campaign development with hands-on execution in Chewy Vet Care, one of the fastest-growing verticals at Chewy. The individual will drive full-funnel performance across paid channels, applying analytical rigor, project management skills, and a focus on testing and optimization. The role requires building media campaigns from the ground up and managing cross-functional go-to-market efforts to drive brand growth, customer acquisition, and retention.

Key Responsibilities

Lead the end-to-end planning, execution, and optimization of performance marketing campaigns across search engines (e.g., Google, Bing) and social platforms (Meta, Instagram, TikTok, YouTube).
Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns.
Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations.
Partner with brand, product, and category managers to align on quarterly goals and marketing priorities.
Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management to deliver cohesive go-to-market plans.
Collaborate with the organic social and influencer teams to amplify high-performing influencer content through paid media strategies (e.g., whitelisting, boosting, paid social ads).
Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making.
Maintain up-to-date knowledge of search marketing trends, tools, and standard methodologies to keep campaigns innovative and competitive.

Requirements

Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus).
8-10 years of experience in performance marketing, paid search, or integrated marketing strategy, ideally in services, e-commerce, or a direct-to-consumer environment.
Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years.
Familiarity with feed management tools and automation platforms.
Advanced analytical skills with experience using tools like SQL, Google Analytics, Tableau, and Excel.
Strong experience in A/B and multivariate testing, with a track record of turning insights into results.
Ability to manage multiple cross-functional projects with high attention to detail.
Strong storytelling and communication skills (written and verbal).
A self-starter mentality with the ability to thrive in a fast-paced, ambiguous environment.
Proven ability to drive measurable results across paid channels.
Willingness to travel periodically as needed.