Senior Performance Marketing Manager

About the Role

Key Responsibilities

• Lead day-to-day management and optimization of paid social, search, programmatic, affiliate, and emerging platforms.
• Develop and execute full-funnel media strategies to achieve revenue, CAC, ROAS, and LTV targets across channels.
• Own media planning and pacing against budgets, maximizing efficiency and profitability.
• Build dashboards, analyze performance data, and translate insights into actionable optimizations and learnings.
• Partner with Creative & Social teams to brief, test, and iterate performance-driven content, messaging, and formats.
• Collaborate with Ecommerce, CRM, and Brand Marketing to align paid strategies with promotions, launches, and brand storytelling.
• Oversee external partners (agencies, platforms, affiliates), ensuring accountability and performance.
• Test and scale new channels, audiences, and ad formats to stay ahead of industry trends.

Requirements

• 5-7+ years in performance marketing, growth marketing, or digital media, ideally within beauty, fashion, or consumer brands.
• Proven track record of scaling paid media budgets while achieving efficiency and growth targets.
• Expert knowledge of paid social (Meta, TikTok, YouTube) and paid search (Google, Bing), with experience in programmatic, affiliate, and retail media a plus.
• Strong analytical skills with proficiency in data visualization and attribution tools (GA4, Shopify, Looker, etc.).
• Experience managing agencies, platforms, and vendor relationships.
• Highly collaborative with excellent communication skills; comfortable presenting results and recommendations to leadership.
• Entrepreneurial, hands-on, and excited to build in a fast-paced, high-growth environment.

Nice to Have

• Experience in beauty, fashion, or consumer brands.
• Experience with emerging media platforms and formats.
• Knowledge of retail media and attribution tools.

Qualifications

• Educational background not explicitly specified, but 5-7+ years of relevant experience is required.

Benefits & Perks

• Comprehensive health, dental, and vision insurance along with additional ancillary benefits.
• Flexible spending and health savings accounts (FSA/HSA).
• Employer paid life insurance coverage with optional supplemental life insurance.
• Employer paid long-term and short-term disability.
• Access to Employee Assistance Program (EAP).
• Starting with 10 vacation days, 4 fixed personal days, and 5 sick days.
• Twelve paid holidays.
• Paid parental leave.
• Summer Fridays between Memorial Day & Labor Day.
• 401(k) with company match.
• Monthly technology allowance.
• Eligible for annual discretionary bonus.
• Quarterly sample boxes featuring our brands' products.
• Employee referral program with rewards.