Senior Performance Marketing Manager

Chewy

Plantation, FL

Full Time

Senior

3 days ago

Job Description

About the Role

Chewy is seeking a data-driven, consumer-focused Senior Performance Marketing Manager to join our growing team. This role combines strategic campaign development with hands-on execution in Chewy Vet Care, one of the fastest-growing verticals at Chewy. The individual will drive full-funnel performance across paid channels, applying deep analytical rigor, strong project management skills, and a relentless focus on testing and optimization. The role requires building media campaigns from the ground up and managing cross-functional go-to-market efforts to drive brand growth, customer acquisition, and retention.

Key Responsibilities

Lead the end-to-end planning, execution, and optimization of performance marketing campaigns across search engines (e.g., Google, Bing) and social platforms (Meta, Instagram, TikTok, YouTube).
Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns.
Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations.
Partner with brand, product, and category managers to align on quarterly goals and marketing priorities.
Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management to deliver cohesive go-to-market plans.
Collaborate with the organic social and influencer teams to amplify high-performing influencer content through paid media strategies (e.g., whitelisting, boosting, paid social ads).
Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making.
Maintain up-to-date knowledge of search marketing trends, tools, and standard methodologies to keep campaigns innovative and competitive.

Requirements

Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus).
8-10 years of experience in performance marketing, paid search, or integrated marketing strategy, ideally in services, e-commerce, or a direct-to-consumer environment.
Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years.
Familiarity with feed management tools and automation platforms.
Advanced analytical skills with experience using tools like SQL, Google Analytics, Tableau, and Excel.
Strong experience in A/B and multivariate testing, with a track record of turning insights into results.
Ability to manage multiple cross-functional projects with high attention to detail.
Strong storytelling and communication skills (written and verbal).
A self-starter mentality with the ability to thrive in a fast-paced, ambiguous environment.
Proven ability to drive measurable results across paid channels.
Willingness to travel periodically as needed.

Qualifications

Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field.
MBA (preferred).
8-10 years of relevant experience in performance marketing or related fields.

Apply Now