Senior Product Lead, Marketing Services (CMS)

About the Role

Key Responsibilities

• Build strong, trusting relationships with key client stakeholders, gaining credibility as a "trusted advisor"
• Lead client discussions around product vision and end-user needs
• Elicit requirements and manage complex requirement backlogs that consider multiple platforms
• Build a shared understanding of product requirements among all stakeholders (internal and external)
• Drive a strategic product roadmap that considers business value, technical lift, dependencies, and time and budget constraints
• Facilitate conversations around scope management and feature prioritization
• Collaborate with product designers to create best-in-class user experiences that are feasible and within technical constraints
• Run or assist in client journey mapping, user story mapping, and other product-oriented workshops
• Lead technical discussions with engineers to help define system architecture and data flows
• Leverage analytics and metrics data points to drive informed decision-making and enhance product strategies
• Analyze and interpret data to identify patterns, trends, and opportunities for product optimization
• Manage and document technical dependencies and API needs
• Contribute to the promotion of best practices, skills development, and process improvement
• Mentor other Product Leads, informally or formally

Requirements

• 5+ years of experience in the software development industry as a Product Manager, Product Owner, Technical Business Analyst, Requirements Manager, or related position
• Experience working with stakeholders to elicit and define requirements for multiple platforms: iOS, Android, Web, Backend technologies
• Proven understanding of the differences in capabilities across iOS, Android, Web, and TV platforms
• Firm grasp of accessibility standards (WCAG 2.1) and their integration into product development processes
• Excellent interpersonal skills with the ability to communicate effectively with people of different roles and technical backgrounds
• Experience in driving product vision, go-to-market strategy, and UI/UX discussions
• Ability to quickly understand new technologies and platform-specific risks
• Robust documentation and technical writing skills, including user stories, acceptance criteria, flow diagrams, API documentation
• Strong technical acumen with understanding of product development processes from concept to launch, frontend and backend technologies
• Proven track record of facilitating Scrum ceremonies (Stand-up, Refinement, Sprint planning, Retrospectives)
• Experience leading the kick-off of new features and designs for efficient project implementation
• Excellent user experience intuition and empathy for users
• Experience as a mentor and leader creating a safe, idea-welcoming environment
• Experience with Adobe Experience Manager (AEM) and Adobe Commerce, or comparable enterprise marketing technology stacks

Nice to Have

• Agency or consulting experience
• Experience with product research and strategy
• Knowledge of UI/UX platforms and design thinking
• Experience integrating and configuring Adobe products for marketing technology ecosystems
• Understanding of digital marketing principles, strategies, and tactics
• Certified ScrumMaster and/or Certified Scrum Product Owner

Qualifications

• N/A (implied: relevant educational background or certifications in related fields)

Benefits & Perks

• Healthcare benefits - Medical, Vision, Dental
• 401K matching
• Employee Share Purchase Plan
• Competitive PTO Policy
• Employee Assistance Program (EAP)
• Life & Disability Insurance
• And more!