Senior Product Led Growth Program Manager

About the Role

Key Responsibilities

• Act as the central point of coordination for the design, execution, and ongoing management of BILL.com's GTM engine.
• Gather and document business requirements from key stakeholders across Product, Marketing, RevOps, and Customer Success.
• Translate requirements into clear business logic, user states, triggers, and prioritization rules for recommendations across the customer lifecycle.
• Collaborate with Marketing Ops, Data Engineering, and Product Growth teams to define and implement logic within Inflection.io, our CDP, and analytics tools.
• Sequence out the customer journey needs across different user segments and lifecycle stages (e.g., onboarding, adoption, retention, expansion).
• Drive cross-functional alignment on journey prioritization, audience eligibility, and message sequencing to reduce channel and message conflict.
• Identify and recommend journey optimizations based on performance data, product changes, or evolving business needs.
• Maintain detailed documentation of logic flows, decision trees, campaign eligibility criteria, and platform capabilities.
• Help accelerate time-to-value for our journey platform and ensure consistent governance of program logic and design.

Requirements

• 3-6 years of experience in Program Management, Marketing Ops, Lifecycle/Growth Marketing, or GTM Operations.
• Strong experience gathering business requirements and translating them into operational or technical specifications.
• Experience working with lifecycle marketing platforms and journey orchestration tools (Inflection.io, Braze, Iterable, etc.).
• Familiarity with Customer Data Platforms (Segment, mParticle, RudderStack) and data activation workflows.
• Experience managing cross-functional programs and coordinating across Marketing, Product, and Engineering.
• Strong understanding of customer journey mapping, lifecycle stages, and recommendation logic.

Nice to Have

• Exposure to product-led growth environments and lifecycle marketing frameworks.
• Experience using analytics tools (Looker, Amplitude, Tableau) to evaluate journey performance and identify optimization opportunities.
• Basic fluency in marketing data concepts such as segmentation, trigger events, and behavioral scoring.
• Experience with logic frameworks such as decision trees, eligibility rules, or prioritization matrices.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP).
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Employee Assistance Program (EAP).
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives.
• Employee recognition and referral programs.