Senior Product Manager - Data - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Define product vision, strategy, and development of a suite of ads data products.
• Utilize product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively.
• Lead product discovery and maintain a roadmap and backlog focused on high-impact work for advertisers, merchants, and stakeholders.
• Manage product roadmaps, align business and technical needs, analyze customer and product data, and determine rollout strategies.
• Build strong relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership.
• Partner with Data Science, Engineering, and other CVS teams to define data requirements.
• Oversee data transformation processes, ensuring efficient and accurate transformation, enrichment, and normalization of data for reporting.
• Collaborate with engineering, analytics, insights, and media teams to align data strategies and ensure seamless integration with ad-serving platforms.
• Develop strategies to offer Data as a Service (DaaS) to internal and external stakeholders, ensuring scalable access to high-quality data sets.
• Support design and implementation of scalable and robust data infrastructure supporting real-time and batch data processing and analytics.
• Work with Engineering to establish and enforce data quality frameworks and governance policies to ensure data integrity and reliability.
• Partner with Product Marketing to conduct industry and competitive analyses to understand emerging trends in advertising measurement and inform the product roadmap.

Requirements

• 7+ years of experience in programmatic media and self-service DSPs.
• 5+ years' experience in product strategy or project management.
• 5+ years' experience in conducting data analysis.
• 3+ years' experience managing a team.
• Deep understanding of programmatic media (preferred).
• Proven experience with self-service platforms, ad tech, and programmatic integrations (preferred).
• Excellent communication and presentation skills.
• Proven ability to lead and collaborate effectively within a team and across functions.
• Strong initiative and self-motivation, with the ability to work independently.
• Bachelor's degree in relevant fields or equivalent (HS Diploma + 4 years experience).

Nice to Have

• Deep understanding of programmatic media.
• Proven experience with self-service platforms, ad tech, and programmatic integrations.

Qualifications

• Bachelor's degree in relevant fields or equivalent (HS Diploma + 4 years experience).

Benefits & Perks

• Competitive pay range of $82,940.00 - $199,144.00, depending on experience and other factors.
• Eligible for bonuses, commissions, or short-term incentives.
• Participation in the company's equity award program.
• Affordable medical plan options.
• 401(k) plan with matching contributions.
• Employee stock purchase plan.
• No-cost wellness programs including screenings, tobacco cessation, weight management, counseling, and financial coaching.
• Flexible work schedules, paid time off, family leave, dependent care resources, tuition assistance, and retiree medical access.