Senior Product Manager - Proximic by Comscore

About the Role

Key Responsibilities

• Drive product strategy and execution across all demand-side touchpoints, including our front-end platform and data offerings as they appear to advertisers
• Define clear product requirements, prioritize features, and collaborate with analytics and engineering to deliver high-quality product enhancements
• Establish metrics and KPIs to measure product performance and user adoption
• Gather and analyze user feedback to inform product decisions and improvements
• Use AI tools and rapid prototyping to accelerate ideation and communication of product concepts
• Develop a deep understanding of different customer segments and how their needs vary based on their interaction model with Proximic
• Lead the vision and strategic roadmap for our entire demand-side offering, including identifying new market opportunities and potential partnerships
• Make high-impact decisions on product direction that align with company objectives and growth strategy
• Collaborate effectively within our product team, partnering closely with the Supply-side and Data product pillars
• Partner with Account Management and Sales teams to understand client needs and gather feedback
• Work with Analytics to develop insights that drive product decisions and improvements
• Coordinate with Marketing to develop materials that showcase our capabilities to the market
• Influence cross-functional stakeholders and executives on product strategy and priorities
• Mentor junior product team members and provide guidance on complex product challenges

Requirements

• 5+ years of product management experience, with at least 3 years focused on AdTech, MarTech, or data platforms
• Strong understanding of the programmatic advertising ecosystem, including DSPs, DMPs, and data targeting
• Experience with user-facing products and platforms, with a focus on usability and customer experience
• Strong problem-solving mindset with enthusiasm for tackling complex challenges
• Experience in at least one of these areas: user-facing products with a focus on UX, or data product management
• Excellent communication skills with the ability to translate complex technical concepts to non-technical stakeholders
• Comfort with modern product development tools and methodologies, including AI-assisted workflows
• Bachelor's degree in a relevant field or equivalent experience

Nice to Have

• Experience at the intersection of data products and user experience design
• Knowledge of audience data, cookieless/ID-free targeting solutions, and privacy regulations
• Experience with rapid prototyping tools to communicate product vision
• Background in programmatic buying, planning, or digital media strategy
• Experience working directly with DSPs like The Trade Desk, DV360, or similar platforms
• Demonstrated ability to thrive in fast-paced environments with shifting priorities
• History of successfully leading cross-functional initiatives and influencing stakeholders
• Track record of mentoring junior product managers and developing team capabilities

Qualifications

• Bachelor's degree in a relevant field or equivalent experience

Benefits & Perks

• Compensation: $150,000 - $165,000; commensurate with experience