Senior Product Marketing Manager

About the Role

Key Responsibilities

• Lead lifecycle marketing from onboarding flows to upsell campaigns, crafting clear, compelling strategies and content for every stage of the customer journey to drive education, increase adoption, and enhance the overall product experience.
• Develop differentiated positioning and messaging that resonates across key audiences, including SMBs and bank partners, and evolves with the market.
• Drive end-to-end product and feature launches coordinating cross-functional efforts across Product, Marketing, and Business Development to ensure alignment and impact across all channels.
• Build and maintain sales enablement materials such as pitch decks, one-pagers, feature release toolkits, and training content supporting both Extend's and partners' sales teams.
• Conduct customer research to understand user needs, behaviors, and pain points, and turn insights into relevant messaging and effective go-to-market strategies.
• Collaborate with Design, Brand, and Content teams to produce collateral, website content, and campaigns that clearly communicate value and differentiation.
• Support co-marketing initiatives with partners to drive awareness and demand.
• Partner with Product and Engineering to influence the roadmap and ensure developments align with marketing needs.
• Lay the foundation for a scalable product marketing function by developing repeatable processes, mentoring teammates, and shaping future hiring needs.
• Write with clarity and confidence across in-app messaging, UX copy, landing pages, lifecycle emails, webinar scripts, and educational content.

Requirements

• 8+ years of experience in product marketing, primarily in B2B SaaS. Experience in fintech or payments is a plus, but not required.
• Experience launching SaaS products and features end-to-end, owning positioning, messaging, and go-to-market strategy while driving adoption across channels.
• Strong grasp of lifecycle product marketing, including in-app messaging, onboarding flows, email campaigns, and upsell strategies that increase engagement and retention.
• Ability to influence product roadmaps by advocating for customer needs and marketing-driven capabilities, including features that support messaging, segmentation, and in-product education.
• Experience conducting customer research and competitive analysis to identify pain points, uncover use cases, and shape relevant, high-impact messaging.
• Proven ability to build and scale sales enablement resources, creating content like pitch decks, one-pagers, feature briefs, and objection-handling guides.
• Excellent written communication skills, capable of translating technical concepts into benefit-led content across UX copy, landing pages, and lifecycle communications.
• Experience working cross-functionally and bringing structure, collaboration, and momentum to fast-paced environments.

Nice to Have

• Experience in fintech or payments industry.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

• A competitive compensation package
• Equity for all-our success is your success
• Unlimited vacation-and we want you to use it
• 401K matching
• Flexible work options
• Comprehensive health coverage for you and your family, effective day one of employment
• Maternity and paternity leave benefits
• Reimbursement for gym memberships
• $5K referral bonus-bring your friends!
• Opportunity to work with and learn from functional experts across disciplines