Senior Product Marketing Specialist

Wolters Kluwer

Riverwoods, IL

Full Time

Senior

96k-134k

15 days ago

Job Description

About the Role

The Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate CE products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products. This is a Hybrid role requiring 2 days a week in a Wolters Kluwer office location.

Key Responsibilities

Understand CE market trends, customer needs, and competitive landscape to inform sales enablement and go-to-market strategies.
Develop clear and compelling product positioning and messaging that differentiates products in the market.
Create and manage a variety of content such as sales documentation, product videos, website copy, and blog posts to articulate product benefits to enterprise businesses.
Equip the sales team with necessary tools and materials, including training sessions, product collateral, and custom sales strategies.
Support the partner ecosystem with tools and materials to facilitate sales.
Create differentiated messaging and materials for analyst briefings, inquiries, and RFPs.
Collaborate with internal teams (product management, sales, customer success) and external stakeholders (customers, partners, industry analysts) to maximize product impact.

Requirements

Experience working with sales, account management and customer success functions.
Strong understanding of SaaS products and their application in business.
Experience in marketing enterprise software solutions.
Ability to translate complex topics into simple, clear, and intuitive language.
Team player able to work within a matrixed organizational structure.
Experience in creating marketing collateral and sales enablement tools.
Education: Bachelor's degree from an accredited four-year college or university in relevant field or equivalent.
Five or more years of demonstrated success in product marketing.