Senior Program Manager, Marketing - Hybrid

About the Role

Key Responsibilities

• Contribute to the development and execution of comprehensive marketing strategies focusing on customer awareness, retention and acquisition strategies.
• Leverage marketing channels including email, social media, conferences, events and web content to drive customer interest and demand for services through 'always on' campaign management.
• Drive targeted campaigns using automation (Pardot) and CRM tools, segmenting by audience profile criteria and activities, and use data analysis to understand campaign performance and customer behavior to optimize efforts and ROI.
• Develop and execute testing strategies; assist in monitoring, tracking and reporting marketing metrics.
• Identify ideal customer profiles for targeting both LTL and Premium Service offerings.
• Use customer pain points and industry data to develop key focus areas for new owned and paid content as part of SEO/SEM strategy.
• Draft key customer-facing content including emails, blogs, website copy, sales collateral and other sales and customer enablement tools.
• Manage the ongoing creation, updating and housing of sales enablement collateral to ensure accuracy, relevance and seamless use by sales team.
• Create collateral that aligns with XPO brand positioning and branding guidelines using tools like Canva, Adobe or other graphic design tools.
• Collaborate across the business with sales channel leaders, sales and communications teams to support sales efforts, including incentives, lead generation and internal communications.
• Ensure deep cross-functional ties with operations, customer success and product management organizations.
• Support sales with business review data, branding, and PowerPoint decks.

Requirements

• Bachelor's degree in marketing, business administration, economics, supply chain or equivalent work and/or military experience.
• 2+ years of marketing and/or marketing operations experience.
• Experience drafting, iterating and refining customer communications of all types (short and long-form).
• Excellent communication, leadership and problem-solving skills.
• Expertise in Marketing/CRM tools such as Pardot, SFDC, ZoomInfo, Showpad and media advertising platforms like Google Ads.
• Proficiency in Microsoft Office suite.
• Ability to work in a fast-paced and collaborative environment.

Nice to Have

• 4+ years of marketing and/or marketing operations experience.
• A keen eye for creating and finalizing professional-looking branded collateral and assets.
• Master's degree in marketing, business administration, supply chain, economics, or logistics.
• Sales experience.
• LTL or Transport and Logistics industry knowledge and experience.

Benefits & Perks

• Competitive compensation package
• Full health insurance benefits available on day one
• Life and disability insurance
• Earn up to 15 days of PTO over your first year
• 9 paid company holidays
• 401(k) option with company match
• Education assistance