Senior Programmatic Media Specialist Senior Programmatic Media Specialist

About the Role

Key Responsibilities

• Support day-to-day biddable digital media strategy development, budget planning, campaign activation, optimization, analysis, and reporting.
• Represent the Programmatic Media team across functional business partners such as Creative, Content, SEO, Paid Search, Mass Media, Corporate Analytics, Testing and Optimization, and Customer Strategy.
• Focus on programmatic campaign management across display, paid social, and YouTube.
• Manage the official Grainger accounts across key social media and programmatic buying platforms.
• Create customer-centric goals and KPIs for programmatic campaigns to align with marketing and business objectives.
• Identify and develop audience targeting strategies across social media and programmatic platforms.
• Own campaign budget reporting, reconciliation, accrual, and invoice processes.
• Collaborate with creative and content teams to develop, coordinate, test, and report on ad copy and creative assets.
• Generate insights and improve performance through daily, weekly, monthly, and ad-hoc reporting efforts.
• Work with buying platform partners on strategy development, testing new capabilities, and ad-hoc requests.
• Monitor trends in programmatic tools, applications, channels, design, and strategy.
• Implement ongoing education to stay highly effective in the field.
• Support incremental marketing and broader initiatives through setting, managing, and reporting on campaigns that align with testing and marketing goals.

Requirements

• Bachelor's Degree or equivalent professional experience.
• 2+ years of hands-on experience with paid media buying and campaign management.
• 5+ years of experience planning and managing end-to-end digital media campaigns, preferably with different social media ad managers or DSP platforms.
• Experience utilizing paid media buying and optimization levers.
• Experience with Data Management Platforms (DMPs), audience segmentation, and audience data onboarding tools.
• Experience developing programmatic content and promotion.
• Ability to build cross-functional relationships, plan, problem solve, and manage multiple projects with competing deadlines.
• Ability to lift 25 pounds.

Nice to Have

• Experience with multiple social media ad managers or DSP platforms.
• Knowledge of audience segmentation and data onboarding tools.
• Experience with developing programmatic content and promotions.

Qualifications

• Bachelor's Degree or equivalent professional experience.
• 2+ years of hands-on paid media buying and campaign management experience.
• 5+ years of experience managing digital media campaigns.

Benefits & Perks

• Medical, dental, vision, and life insurance plans with coverage starting on day one.
• 6 free therapy sessions annually for emotional wellbeing.
• 18 paid time off (PTO) days annually and 6 company holidays.
• 6% company contribution to a 401(k) Retirement Savings Plan with no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing, and free financial counseling.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks for non-birth parents.