Senior Regional Marketing Specialist

Okta

Washington, DC

Full Time

Senior

107k-161k

20 days ago

Job Description

About the Role

Okta is The World's Identity Company, dedicated to enabling secure and flexible access, authentication, and automation across any technology, device, or app. The company values diverse perspectives and lifelong learning, building a world where Identity belongs to everyone. The role of Senior Regional Marketing Specialist involves leading regional marketing programs to support revenue growth within the Enterprise southeast region, collaborating with sales and broader marketing teams to achieve strategic business outcomes.

Key Responsibilities

Create and execute targeted regional marketing campaigns aligned with the Americas and Enterprise GTM Strategy to generate a robust pipeline of new and upsell business supporting regional sales and product goals.
Lead cross-functional marketing alignment by coordinating efforts with product, digital, content, Account Based Marketing, and event marketing teams to deliver cohesive programs.
Build and maintain trusted, consultative relationships with regional sales leaders, account executives, and sales development representatives, providing strategic marketing insights, tools, and resources to help achieve sales objectives.
Conduct in-depth, data-driven evaluations of regional performance, delivering insights during forecast and pipeline review calls, quarterly business reviews, and strategic planning sessions.
Oversee program budget allocation and manage vendor relationships to ensure efficient investment with a strong program cost-to-pipeline return.
Collaborate with strategic partners to design joint initiatives, leveraging partner strengths to enhance marketing programs and maximize pipeline impact.
Track and report on the effectiveness of regional marketing programs, continuously optimizing strategies based on ROI and sales feedback.

Requirements

5+ years of regional or field marketing experience within a B2B enterprise environment.
Bachelor's Degree; Marketing preferred.
Experience with marketing tools/technologies such as Salesforce, Tableau, Splash, Asana, Marketo, 6Sense.
Travel required: up to 30%.
This is a remote position.

Qualifications

Formal educational background includes a Bachelor's Degree, with marketing preferred.
Proficiency with marketing tools and technologies such as Salesforce, Tableau, Splash, Asana, Marketo, 6Sense.

Benefits & Perks

Annual On Target Compensation (OTE) range between $107,000 and $161,000 USD depending on location and experience.
Equity (where applicable), health, dental, and vision insurance.
401(k) plan, flexible spending account, paid leave including PTO and parental leave.
Flexible benefits and collaborative work environments.
Opportunities for social impact, talent development, and community connection.

Working at Okta

Okta fosters a dynamic, flexible work environment that empowers employees to work productively from anywhere, providing the best tools, technology, and benefits. The company values diversity, lifelong learning, and making social impact, encouraging employees to be their most creative and successful selves regardless of location.

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