Senior SEO Data Analyst

Spokeo

Pasadena, CA

Full Time

Senior

128k-148k

12 days ago

Job Description

About the Role

Join our mission to make the world more transparent with data. Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more. Founded in 2006, we have grown to a company of nearly 200 dedicated employees, with flexible work locations and an average tenure of 5.3 years. Find out why we were named a “Best Company” by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as “Best CEO” for co-founder Harrison Tang.

Key Responsibilities

Analyze and optimize SEO performance using a variety of tools.
Research customer behavior in our data lake using PySpark on Databricks.
Develop SEO dashboards in Tableau and ensure accurate reporting.
Partner with cross-functional Scrum teams to test and improve SEO strategies.
Identify technical SEO opportunities and provide data-backed recommendations.
Stay ahead of SEO and GEO trends, algorithm updates, and competitor strategies.
Communicate insights clearly to business and executive stakeholders.

Requirements

5+ years of data analysis experience in a large-scale data-driven web business.
3+ years of experience with web analytics software such as Google Search Console, Google Analytics, etc.
3+ years of experience creating dashboards and reports in Tableau.
Proficiency in PySpark and SQL to extract and analyze data.
Excellent communication skills—able to turn complex data into clear insights.

Nice to Have

Experience with seoClarity or similar SERP research tools such as Ahrefs, SEMrush, or Screaming Frog.
Experience with Databricks, Jupyter Notebooks, or similar PySpark environments.
Familiarity with keyword research, EEAT strategy, and similar content analysis.

Qualifications

Not explicitly specified beyond experience and skills, but implied: relevant professional experience and technical proficiency.

Benefits & Perks

Bonus program, equity plans, and 401K.
Discretionary, merit-based annual salary increase.
100% medical/dental/vision coverage.
Unlimited employee PTO.

Working at Spokeo

Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world.

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