Senior SEO Strategist

About the Role

Key Responsibilities

• Create SEO strategy roadmap by conducting a content gap analysis, SERP landscape and audience analysis to optimize content strategy for organic traffic
• Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization
• Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings
• Analyze SEO performance metrics, such as organic traffic, keyword rankings, and conversion rates
• Develop, execute, and continuously refine an SEO strategy including recommendations for digital campaigns
• Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience
• Make content recommendations based on keyword research insights, UX, and competitive opportunities
• Collaborate with Content Strategists to develop SEO-friendly content that attracts backlinks and enhances search visibility
• Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability
• Perform metadata management including optimizing meta titles, descriptions, headers, and image alt text
• Perform quality assurance reviews on staging and live sites to ensure SEO recommendations are implemented correctly
• Develop and execute a comprehensive link-building strategy, including outreach and partnerships
• Leverage social media platforms to amplify content and drive traffic
• Track, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs
• Monitor KPIs such as organic traffic, keyword rankings, conversion rates, and user engagement metrics
• Provide clear and actionable reports on SEO progress and areas for improvement
• Stay updated on search engine algorithms, tools, and SEO best practices
• Share knowledge and insights with the broader team to align content and marketing efforts with SEO strategies
• Collaborate closely across marketing teams to ensure cohesive digital marketing strategies

Requirements

• Expertise in on-page and off-page SEO, technical SEO, and content marketing best practices
• Proficient in data analysis and able to translate insights into actionable strategies
• Strong understanding of HTML, CSS, JavaScript, and website architecture related to SEO
• Knowledge of website structure, crawlability, indexing, and technical SEO aspects
• Excellent written and verbal communication skills for cross-functional collaboration
• Meticulous attention to detail in content and strategy optimization
• Self-starter with curiosity and enthusiasm to learn about SEO developments
• Strong analytical and problem-solving skills
• Ability to thrive in a fast-paced environment
• Ability to act with integrity, professionalism, and confidentiality
• Active listening skills to apply learnings over time
• Proficient with Microsoft Office Suite, G-Suite, social media platforms or related software
• 7+ years of proven SEO experience, preferably in a fast-paced environment
• Keyword research expertise with tools such as Google Analytics, Search Console, Moz, SEMrush, Ahrefs, Screaming Frog

Nice to Have

• SEO certifications (e.g., Google Analytics, SEMrush Academy)

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus

Benefits & Perks

• Competitive compensation range of $90,000 to $125,000
• Rich benefits package including multiple medical plans, short and long-term disability, life insurance
• Health savings and flexible spending accounts
• Generous paid time off: 3 weeks vacation, 7 days sick leave, 12 holidays
• Paid volunteer time off and paid parental leave
• Company matched 401(k)
• Tuition reimbursement
• Expanded mental health coverage and employee assistance programs
• Other voluntary benefits such as critical illness, accident, pet insurance, identity theft, and legal assistance