Senior SEO Strategist

About the Role

Key Responsibilities

• Lead enterprise-level SEO initiatives to improve organic search performance and site usability.
• Leverage user intent and topic research to develop customer-focused content and digital strategies.
• Utilize technical expertise and data-driven insights to optimize site visibility.
• Collaborate across teams to ensure SEO strategies align with broader customer acquisition goals.
• Stay ahead of industry trends and contribute to strategic points of view on emerging platforms and modern SEO practices.
• Support thought leadership efforts related to search engine algorithms and emerging technologies such as GenAI.
• Manage SEO performance tracking and reporting using website analytics and keyword management tools to deliver actionable insights.

Requirements

• A minimum of seven years of related experience designing user experiences OR a Bachelor's degree or higher and a minimum of four years of related experience designing user experiences.
• Proven ability to conduct user intent and topic research to develop customer-focused content and digital strategies.
• Demonstrated success in optimizing website performance through technical SEO improvements such as structured data implementation, page speed enhancements, and resolving canonicalization issues.
• Experience supporting thought leadership on emerging platforms, search engine algorithms, and modern SEO practices.
• Track record of collaboration with cross-functional teams including PR, Social, Paid Media, and IT.
• Experience managing SEO performance tracking and reporting using website analytics and keyword management tools.

Nice to Have

• Experience supporting thought leadership on emerging platforms like GenAI.
• Knowledge of modern SEO practices and search engine algorithms.
• Ability to collaborate with cross-functional teams to align SEO strategies with broader goals.

Qualifications

• A minimum of seven years of related experience designing user experiences OR a Bachelor's degree or higher and a minimum of four years of related experience designing user experiences.

Benefits & Perks

• 401(k) with dollar-for-dollar company match up to 6%.
• Medical, dental & vision, including free preventative care.
• Wellness & mental health programs.
• Health care flexible spending accounts, health savings accounts, & life insurance.
• Paid time off, including volunteer time off.
• Paid & unpaid sick leave where applicable, as well as short & long-term disability.
• Parental & family leave; military leave & pay.
• Diverse, inclusive & welcoming culture with Employee Resource Groups.
• Career development & tuition assistance.
• Onsite gym & healthcare at large locations.