Senior SEO Strategist

About the Role

Key Responsibilities

• Lead the strategic development of SEO campaigns, starting from kick-off and extending through post-launch and on-going support.
• Develop and execute on-page optimization strategies to achieve organic visibility for our clients.
• Review technical SEO factors (such as crawl reports, core web vitals, page performance, etc.) and translate findings into dev-ready documentation.
• Audit websites (technical, on-page, etc.) to identify issues and opportunities. Develop roadmap and execution plan based on prioritization.
• Analyze website metrics (in partnership with analytics team) to interpret data, identify trends, and refine strategies based on performance insights.
• Collaborate with technology, UX and design teams to ensure that SEO recommendations are applied to final design and technology implementation.
• Research and execute new GEO and AI optimization to help clients stay on top of the most recent trends and evolving search experience.
• Support content strategy initiatives and execution such as content inventories, content analysis, and page level strategy.
• Provide SEO guidance and oversight during website migrations to preserve and enhance organic performance.

Requirements

• 6+ years of SEO experience required.
• 3+ years of experience at an agency or consulting firm preferred.
• Familiarity with website analytics platforms such as Google Analytics, Google Search Console, etc.
• Knowledge of factors that influence search engine rankings.
• Ability to think strategically to identify and define keyword opportunities for optimization.
• Well-rounded knowledge of SEO tools such as SEMRush, BrightEdge, and ScreamingFrog.
• Strong knowledge of Microsoft Excel and/or Google Docs.
• Bachelor's Degree.
• Passion for SEO and dedication to exceeding expectations.
• Curiosity and eagerness to learn and grow.
• Flexibility to handle multiple demands, shifting priorities, and rapid change.
• Excellent written and verbal communication skills.
• Organized with attention to details.

Nice to Have

• Experience with website analytics platforms such as Google Analytics, Google Search Console, etc.
• Knowledge of factors that influence search engine rankings.
• Experience with SEO tools such as SEMRush, BrightEdge, and ScreamingFrog.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Health, dental, vision, life, retirement plans.
• Paid time off, paid holidays, paid time off to volunteer, paid parental leave.
• Flexible work environment.