Senior Social Media Analyst

Insight Global

Mountain View, CA

Full Time

Senior

3 days ago

Job Description

About the Role

A Global technology company is looking for several Social Media Analysts to join their Social-First program that will help identify, monitor, escalate, and report on emerging trends identified via social media. The role involves working cross-functionally with stakeholders from the Brand Studio, Product Marketing, and Communications teams to quantify conversations about the client's brand and recommend actions or optimizations. The person will help scale the program across different products and regions, creating resources such as training materials, reports, and dashboards to drive adoption. The company is committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

Key Responsibilities

Manage proactive monitoring systems that find and act on social media trends
Develop and maintain central Social-First operations to enable the rest of the program
Scale Social-First resources and deliverables across Google, including PA/region level
Create editorial thought leadership around issues in the landscape that pose risks
Own a daily newsletter covering social trends and topics of discussion

Requirements

5+ years of experience working in social media analysis for global brands
5+ years of general marketing experience in digital
Expert level knowledge of Brandwatch and Sprinklr
Expert level knowledge of how to leverage Boolean in various tools
Strong analytical skills and ability to clearly communicate data to a non-technical audience