Senior Social Media Analyst, IO&E

About the Role

Key Responsibilities

• Initiate and build social media plans in partnership with divisional leadership, marketing activation, and digital marketing
• Research, write, and edit content, working with designers, subject matter experts, and others to develop engaging content that grabs the attention of target audiences
• Learn and follow all regulatory, legal, clinical, and compliance requirements related to promotional materials and social media, as outlined in applicable SOPs
• Proactively conduct social listening on hot topics, providing detailed summaries to key stakeholders as needed
• Partner with outside vendors, corporate social media, and others to expand skills and advance capabilities
• Monitor Boston Scientific community conversations and manage inappropriate or off-label references
• Manage patient and health care provider comments on Boston Scientific channels and route complaints and requests through appropriate pathways as required by policy
• Develop and communicate the BU social media vision and strategy to executive management and business stakeholders
• Regularly evaluate and assess Boston Scientific key opinion leaders (KOLS) and competitors' social media presence and provide recommendations to enhance the Boston Scientific social presence
• Lead the development of paid social media content and campaigns to support key events and product launches
• Develop KPIs and provide regular measurement on social media programs for the division
• Act with a results-first mindset - be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business
• Be flexible and always willing to take on more responsibility

Requirements

• Bachelor's Degree
• 5-7+ years of marketing/commercial experience including minimum 3+ years of experience in social channels
• Experience managing social media channels in a corporate environment (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Knowledge of best practices for content development, paid and organic social campaigns, measurement strategies (KPIs), and managing social media in a regulated environment
• Ability to coach senior executives utilizing social media channels
• Experience with social media tools and vendors for management and social listening
• Willingness to flex and take on more responsibility

Nice to Have

• Significant experience in both traditional integrated marketing communications and digital marketing/social media
• Understanding of how to translate commercial objectives into social campaigns
• Proven ability to drive change and influence organizations
• Ability to collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory, and Finance
• Innovative mindset and drive for new ideas
• Ability to manage multiple projects, programs, and people
• Experience engaging and influencing executive-level leadership
• Prior experience in product marketing, marketing development, or direct-to-patient communications

Qualifications

• Bachelor's Degree

Benefits & Perks

• Competitive salary range from $82,600 to $156,900
• Potential variable compensation including bonuses and incentives
• Supportive work environment with hybrid work model (at least three days in-office in Maple Grove, MN)
• Access to latest tools, information, and training
• Commitment to diversity, inclusion, and equal opportunity employment