Senior Social Media Specialist

About the Role

Key Responsibilities

• Proactively secure earned media placements in national, international, regional and local media markets.
• Pursue a broad range of story types, including news, features, Op Eds and use of St. Jude experts for commentary.
• Identify appropriate media outlets for outreach based on audience, geography, special interests and other criteria matched to organizational goals.
• Develop and maintain journalist contacts in print, broadcast and online media, with greatest focus on national media.
• Establish and manage internal relationships with clinical and laboratory-based investigators to assemble scientific information.
• Determine methods of communication necessary to ensure all relevant events are appropriately conveyed to media members.
• Work with faculty and administrators to identify, organize, and accurately convey information about research and medical discoveries, treatments, and programs, observing embargoes as appropriate.
• Leverage well-developed and maintained network of media contacts to ensure the best coverage for each event.
• Provide guidance, assistance, and mentoring support to less experienced colleagues on routine processes and procedures.
• Perform other duties as assigned to meet the goals and objectives of the department and institution.
• Maintain regular and predictable attendance.

Requirements

• Bachelor's degree in communications, journalism, English or related field.
• Minimum of 4+ years of experience in communications, journalism, English, or related field.
• Previous experience working with local, regional and national media and a proven track record of placements within national outlets utilizing consumer and/or medical scientific media.
• Proven experience of integrating multimedia, social media and online media strategies in a health care or scientific setting.
• Some experience stakeholder management preferred.
• Proven performance in earlier role/comparable role.

Qualifications

• Bachelor's degree in communications, journalism, English or related field.
• Master's degree or PhD preferred.