Senior Social Media Strategist

About the Role

Key Responsibilities

• Design and implement comprehensive social media strategies aligned with brand goals, target audiences, and industry trends.
• Identify key performance indicators (KPIs) and set measurable objectives for social media campaigns.
• Collaborate with brand and content teams to plan, develop, and approve content calendars.
• Continually improve social media performance through testing, interrogation, and creative approaches.
• Monitor performance metrics and adjust strategies to maximize engagement, reach, and conversion.
• Foster authentic relationships with followers, influencers, and industry partners.
• Develop comprehensive influencer strategies.
• Analyze social media data to track trends, insights, and campaign performance.
• Stay updated on legal regulations, advertising restrictions, and industry trends specific to cannabis marketing.
• Develop unique strategies to work around existing social media platform restrictions.
• Develop briefs for brand social content with brand teams.
• Develop mutually exclusive social styles across GTI brands in concert with brand teams.
• Develop a POV on channels and appropriate mix for all brands.

Requirements

• 4+ years of experience in developing and leading successful social media strategies, preferably in lifestyle or cannabis industries.
• Deep understanding of social media platforms, algorithms, restrictions, and advertising tools.
• Strong analytical skills with experience using social media analytics tools.
• Exceptional communication, leadership, and team collaboration skills.
• Creative thinker with the ability to craft compelling narratives and campaigns.
• Knowledge of applicable legal and regulatory considerations for cannabis marketing.
• Must pass any and all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.
• Must possess a valid driver's license.
• Must be a minimum of 21 years of age.
• Must be approved by the state badging agency to work in the cannabis industry.

Qualifications

• 4+ years of experience in social media strategy development and leadership.
• Deep understanding of social media platforms and advertising tools.
• Experience with social media analytics tools.

Benefits & Perks

• The pay range is competitive and based on experience, qualifications, and/or location of the role.
• Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.