Senior Social Media Strategist

About the Role

Key Responsibilities

• Scale our “Always On” content using the fastvertising approach to capitalize on current cultural moments or internet trends that generate immediate attention in service of elevating Chime to become the most culturally relevant brand powered by our members.
• Ideate and drive execution of content for our social editorial calendar.
• Identify zeitgeist trends and proactively create opportunities to engage the social community.
• Stay on the pulse of culture by identifying trending content and creators, and making recommendations for how some of them can come to life across our social channels.
• Manage execution of our episodic content series by encouraging appointment building that builds brand awareness, engagement, and trust over time.
• Understand how to build and grow organic audiences, amplify top content with media boosting, and continually test & learn strategies to improve performance.
• Be accountable for goals and succeeding brand KPIs (Reach, Engagement, Views, Clicks, Watch-Time, etc), while translating social performance into meaningful business insights.
• Stay abreast of new platform features and algorithm changes to inform content strategy.
• Monitor and analyze conversations across key social media channels and collaborate with the Social Operation Specialists to understand performance and uncover insights and content opportunities.
• Serve as a mentor and thought partner to Social Media Strategists and Coordinators, guiding best practices and elevating the overall quality of our social output.
• Develop and execute quarterly and annual social roadmaps that align with broader brand and business goals.

Requirements

• 8+ years of social media experience, specifically in creating socially native content.
• Experience in creating highly engaged communities on social for large brands.
• Genuine passion for social media and understanding of current cultural trends.
• Meticulous attention to detail and thoroughness in content creation.
• Strong storytelling skills across words, pictures, and video, with a keen visual sense and mastery of technical and aesthetic best practices.
• A mission-driven, member-obsessed mentality, leading with empathy.
• Entrepreneurial spirit, curiosity, resourcefulness, and ability to succeed with minimal guidance.
• Deep understanding of the intersection between data and culture, and strategic activation within this space.

Nice to Have

• Experience with platform features and algorithm changes.
• Ability to translate social performance into business insights.
• Leadership experience mentoring social strategists and coordinators.

Qualifications

• Educational background is not explicitly specified, but extensive experience in social media is required.

Benefits & Perks

• Competitive salary based on experience.
• Bonus and equity package.
• In-office perks including backup child, elder, and pet care, and subsidized commuter benefit.
• Medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide paid days off.
• Up to 24 weeks paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Access to Maven family planning tool with $15k lifetime reimbursement.
• Annual wellness stipend.
• In-person and virtual events for team connection.
• Diverse and inclusive work environment.